Questlove & Black Thought have sold a large stake in their production company to an entertainment conglomerate.

Questlove and Black Thought, of the iconic group The Roots, and owners of the production company Two One Five Entertainment, have just announced a strategic partnership with the burgeoning content studio The North Road Company.

The North Road Company will be providing financial assistance to Two One Five for their upcoming film, television, and other projects.

Questlove spoke about the deal saying, “Building our production company Two One Five has been a major priority and the next chapter of creative evolution for Tarik and I. We’ve had success thus far, but with the help of North Road, our output will significantly increase. Additionally, the capital from the partnership will allow us to independently fund creative ideas, grow our executive team, and truly scale the business.”

Two One Five has already been responsible for the Oscar-winning documentary Summer of Soul, The League, and Descendent. With the help of North Road, they will be able to expand their scripted slate. North Road CEO David Nevins expressed his excitement for the partnership, saying, “Questlove and Black Thought have long been not only iconic musicians but also beacons for talent. They are visionaries who have been behind some of the most impactful stories about music and Black culture and how they shaped America.”

The North Road Company was launched in 2022, and this news comes right as Black Thought’s book, The Upcycled Self, is being released under the One World imprint of Random House Books. The book is available on Amazon for $24.95 for the hardcover and $14.99 for the Kindle version.

This strategic partnership between The North Road Company and Two One Five Entertainment is sure to be a success. With the help of North Road’s superior production capabilities, Two One Five will be able to expand their reach in the film and television space. Furthermore, The Upcycled Self is sure to be an amazing success, as it is sure to be filled with the same insight, creativity, and talent that have come to define Questlove and Black Thought over the years.

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