December 16th 2024.
It seems that the beloved Irish beer, Guinness, has become a hot commodity this holiday season. Pubs all over the UK have been experiencing a surge in demand, leading them to take drastic measures in order to keep up with the craze.
According to reports, many pubs have completely run out of Guinness, while others have resorted to buying it in bulk to ensure that their taps never go dry. This sudden increase in demand can be attributed to a new wave of social media influencers, known as "Guinnfluencers," who have been promoting the drink on various platforms and attracting a whole new crowd of customers.
In fact, sales of Guinness among women have seen a 24% increase in just the past year. This has led some pubs to implement rationing cards, in order to manage the supply and meet the high demand from their customers. Phil Inzani, owner of Polo bar in London, shared his frustration, stating that "when you fancy a Guinness, you fancy a Guinness." He also mentioned that they do have a non-alcoholic version of the drink, but it's just not the same.
Kate Davidson, owner of The Old Ivy House, took things a step further by introducing rationing cards that require customers to purchase two regular drinks before being allowed to buy their allotted amount of Guinness. She explained that one customer even left in disappointment when they heard about the rationing. However, most people have taken it in good humor.
But even with these measures in place, some pubs are still struggling to keep up with the demand. Sarah Love, a 38-year-old "Guinnfluencer" from Glasgow, believes that the popularity of the drink could also be due to the viral trend of "splitting the G" in the Guinness logo on the glass. While she doesn't personally partake in this trend, she admits that it has attracted a lot of attention and even increased her own following on social media.
Despite the challenges, both pub owners and Guinness' parent company, Diageo, are working together to ensure that the distribution of the drink is managed as efficiently as possible. Although the situation may be causing some inconvenience, many are hoping that it won't affect pub trade during the busy holiday season. And for those who can't get their hands on a Guinness, there are always other options such as Murphy's, London Black, or Belhaven Black. Cheers to a successful and satisfying holiday season!
[This article has been trending online recently and has been generated with AI. Your feed is customized.]
[Generative AI is experimental.]
