July 10th 2024.
When it comes to a taste of la dolce vita, the Amalfi Coast in Italy is the perfect destination. However, let's be real, it can also be quite expensive. While Positano is often hailed as the crown jewel of the Sorrentine Peninsula, there is another nearby town that deserves some recognition as well.
Nestled on the cliffside, Positano is a charming coastal village with vibrant terracotta and pink buildings, offering breathtaking views of the Tyrrhenian Sea. It has been a popular holiday spot for Italians and Neapolitans since the 18th century, and it's no surprise that it is a UNESCO heritage site.
Thanks to the rise of social media, Positano has become a hotspot for influencers, known for their wide-brimmed hats, Capri pants, and Aperol spritzes. In fact, the area has become so popular that officials are planning to revive an old military airfield near the city of Amalfi to accommodate the estimated 5 million visitors each year.
While this may bring more people to the area, it also means more strain on the already bustling Positano. This could lead to an increase in prices, making it less accessible for some travelers. So, if you're looking for a quieter and more authentic experience, you might want to consider exploring Praiano, Positano's lesser-known neighbor.
Praiano offers a more subdued atmosphere, with locals, delicious restaurants, and hidden coves waiting to be discovered. Plus, it's only a 20-minute drive from Positano, making it a convenient base for exploring other nearby towns like Amalfi and Maiori. And the best part? It's just as charming during the off-season, with its cute ceramic shops, local grocers, and year-round sunsets.
Speaking of things to do, there's no shortage of activities in Praiano. Taking a leisurely walk down to the beach is a must, especially if you're seeking some solitude and serenity. And with its staggered buildings, you can find the perfect spot to soak in the sunset.
Of course, no trip to Italy is complete without indulging in delicious food. And Praiano has plenty of options, from homemade pasta dishes to fresh seafood. Plus, with its central location, it's easy to explore the rest of the Amalfi Coast, whether by car or bus.
When it comes to dining, Kasai is a must-visit, offering elevated pasta dishes and fresh seafood, along with stunning views of the coast. For a more casual experience, Miragalli is a great spot to try local wines, cured meats, and cheeses, or grab a cannoli to go. And for a true local experience, head to Bar del Sole, where you can enjoy your morning espresso while rubbing shoulders with the friendly residents.
Getting to Praiano is relatively easy, with Naples being the nearest airport, a little over 2 and a half hours away by flight. However, once the Salerno Costa d'Amalfi airport opens, there will be direct flights from London Gatwick to the Amalfi Coast. From Naples, a private taxi ride takes about 1 hour and 30 minutes, but it's best to book in advance for a fixed fee.
So, if you're planning a trip to the Amalfi Coast and want to avoid the crowds and high prices, consider staying in Praiano. With its tranquil atmosphere, delicious food, and convenient location, it's the perfect spot for a relaxing Italian getaway. And who knows, you may even have a story to share when you get back home!
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