January 1st 2025.
As the world evolves, so do our travel desires. The year 2025 brings with it a whole new set of trends that are predicted to shape the way we travel. No longer will we be chasing the latest hotspots or trying to keep up with the Joneses, but instead, we will be seeking out new experiences that allow us to slow down and appreciate the world around us.
Cathy Holler, CEO of Momenti Travel, shared her insights on these upcoming trends at the annual Virtuoso Travel Week event in Las Vegas. With nearly 5,000 members from Virtuoso's global network of advisers and affiliated travel providers in attendance, there was much discussion about where and how people will be traveling in the coming year.
One of the most notable shifts in travel is a desire to escape the heat. With temperatures rising around the world, travelers are seeking cooler destinations. Karen Stang Hanley, a Virtuoso travel adviser, has noticed an increase in interest for Nordic countries and Baltic states, as well as Scotland and Ireland. These destinations are perceived as being less affected by extreme heat and wildfires.
Another trend is the slowing down of travel. Tour operator Intrepid Travel has added an extra day to over 50 of its itineraries in response to a shift from fast-paced vacations to a more relaxed pace. This is not only seen in traditional tours, but also in safaris. Holler notes that her customers are choosing longer stays at fewer camps and lodges, allowing for a more in-depth and immersive experience.
As travelers seek new and unique experiences, expedition cruises are becoming increasingly popular. With a focus on remote and lesser-known destinations, these cruises allow for a more intimate and adventurous travel experience. HX, a new expedition cruise line, is launching a trio of voyages to Greenland, including a visit to the rarely-visited Kane Basin. And for those who prefer to stay on land, Uniworld is offering their first-ever women-only cruise this summer, sailing through France's Burgundy and Provence regions.
But it's not just about escaping the heat and slowing down, travelers are also looking to the skies. While the next total solar eclipse won't be until 2026, 2025 is predicted to be a great year for spotting the northern lights. In fact, aurora borealis was ranked as the top natural phenomenon people want to experience in a recent survey. From Mackinaw City, Michigan to Bayfield, Wisconsin, there are many destinations in the Midwest trending for aurora borealis viewing. And for those willing to venture farther, small-group adventure tours are now available in Finland's Lapland region.
With the rise of streaming services and television shows, travelers are also being influenced by what they see on screen. This has led to the rise of "set-jetting" - traveling to the real-life locations of popular movies and TV shows. Zicasso, a travel company, has curated tours inspired by new releases such as Disney's "Mufasa: The Lion King" and HBO's "The White Lotus." These trips allow fans to immerse themselves in the world of their favorite shows and movies.
One of the most significant travel trends in recent years has been the rise of women-only trips. With more women traveling solo, divorced, or widowed, there has been a growing demand for trips tailored specifically for women. Tour operators such as Backroads, Intrepid Travel, and Geographic Expeditions have all expanded their offerings to include women-only tours, led by female guides. This trend is expected to continue in 2025, with Uniworld launching their first-ever women-only cruise in France this summer.
Lastly, it seems that pickleball has taken the travel industry by storm. The fastest-growing sport in the U.S. has become a popular vacation activity, with millennials being especially eager to hit the court. Road Scholar, a not-for-profit that specializes in trips for the 50-and-older set, has seen an increase in requests for pickleball-focused trips. Even hotels, such as Aspen Meadows Resort in Colorado, are catering to the pickleball craze by offering lessons and clinics for guests.
As the world changes, so do our travel desires. But one thing remains the same - our desire to explore and experience new things. With these predicted travel trends for 2025, there's no doubt that the coming year will be filled with exciting and unique adventures. So, what are you waiting for? Start planning your 2025 travels now!
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