July 13th 2023.
Culture, cuisine, and chocolate connect for me in the same way that everything else does. It’s all art, it’s all storytelling. It’s like when you hear a song that’s produced by a certain artist, or when you see a painting by a certain artist, you immediately know who made it. They have their own unique style. For me, I got into chocolate because it was the most difficult thing I could do. It’s a very technical craft. And to be able to combine it with culture and cuisine, it’s like a marriage of the three. I’m able to create something that’s unique and memorable, and it’s a reflection of my experiences and my culture. It’s like I’m able to bring a piece of me through my craftsmanship and share it with the world.
My commitment to the craftsmanship of chocolate is what has made me successful. I am constantly striving for excellence, and I have a passion for combining flavors in unexpected ways. I was born and raised in Memphis, and when I decided to start my business I knew that it would be the perfect place to do it. It provides the perfect combination of culture, convenience, and cost-effectiveness.
My mother's insistence that I use my name for my business has allowed me to develop a connection between my brand and the luxury of Chanel and the epicness of Marvel. I strive to create premium chocolate desserts that truly stand out from the rest. Being able to bring a unique and memorable experience to people through my craftsmanship is my mission.
When I started my business, I made sure to focus on sustainability and altruism. I wanted to make sure that I was working directly with the sources of the ingredients, raw materials, and packaging. It was important to me to be able to ensure the people I was working with were receiving fair market value. Additionally, when I can, I choose to work with people of color.
Knowing the history of cocoa and cacao and the impacts of colonialism, slavery, and the taking of resources from Africa, I do not take my success lightly. I am honored to be a part of this equation and to be able to contribute to the global cocoa production. I also want to make sure that I am always providing a premium experience, which is why I chose the luxury route when I started my business.
My legacy as the luxury chocolatier and artisan of Philip Ashley is one that speaks for itself. My goal is to continue to scale my business to ensure that I am one of the most prominent chocolate makers in the world. As I continue to ideate, imagine, and curate new chocolates, I want to be sure that I am sharing stories through my craftsmanship. Storytelling is a powerful tool, and I want to make sure I am using it to its fullest potential.
Culture and cuisine are two of the most important aspects of my craft. I'm a chef first, and I allow that to inform and inspire my chocolates. Chocolate is a staple in many cultures, and finding out how people from different cultural backgrounds use chocolate and the stories behind how these recipes came to be is fascinating to me. I'm always looking to learn more about different cultures and cuisines, and use them to come up with unique flavor combinations. I also like to use the flavors of my hometown of Memphis, such as pulled pork and barbeque sauce, to create special chocolates. I love to take classic dishes and elevate them by adding chocolate, creating something that people will never forget. That's what my brand is all about.
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