February 14th 2024.
Kanye West, also known as Ye, has made headlines once again with his latest business venture. The rap and fashion mogul reportedly earned a whopping $19 million in sales for his Yeezy line from a 30-second Super Bowl ad. And the best part? He did it all without spending a dime on the actual commercial production.
In the short and low-budget ad, Ye is seen holding his cell phone and encouraging viewers to check out his clothing website, yeezy.com, for the latest drops. He humorously points out that while they may have spent all the money on securing the commercial spot, they didn't spend any on the actual ad itself. Ye spells out the website and teases some new shoes before signing off with a cheeky "that's it."
According to CBS News, 30-second Super Bowl commercials were going for a whopping $7 million to air nationally. However, Ye's ad didn't air in every market, so he likely paid less for his regional spot, as reported by The Hollywood Reporter. And it proved to be a wise investment as he reportedly made way more than he spent on the televised advertisement.
After the ad aired, Ye took to Instagram to share a since-deleted post revealing the impressive $19 million in Yeezy sales. The post included a screenshot from a member of Ye's team tallying up the millions made from sales of the Pod socks, Box and Vultures t-shirts, and Wet bodysuits and rompers.
It's no surprise that fans jumped at the opportunity to snag Yeezy products at a discounted price of $20, considering they normally retail for much higher. In fact, the foldable futuristic socks, which were priced at $200 before the Super Bowl ad, sold 266,000 units in just one day, as reported by El Paso Times.
In light of the sale's success, Ye shared a clip from an old interview where he expressed his desire to have Yeezy products sold for $20 during his collaboration with The Gap. He explains how the company didn't take his idea to that price point, as they were still focused on protecting the exclusivity of luxury brands like Balenciaga.
But it seems that Ye is determined to stick to his promise of offering Yeezy products at a more affordable price. As of Tuesday, everything on yeezy.com remained at $20, much to the delight of fans. Looks like Ye is staying true to his word and making waves in the fashion industry once again.
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