July 11th 2024.
Have you ever noticed that your favorite frozen treats seem to be getting smaller, but the price stays the same? It's a phenomenon known as shrinkflation and it's been causing quite a stir among Brits for months now. From the number of crisps in a packet to the size of a Freddo bar, it seems like no product is safe from this sneaky tactic.
The latest victim of shrinkflation appears to be the beloved Fab lolly. This iconic summertime treat, with its three colorful sections of strawberry, vanilla, and chocolate topped with rainbow sprinkles, has been a fan favorite for years. But recently, some eagle-eyed fans have noticed something "scandalous" going on with the product.
According to the packaging, each section of the Fab lolly is supposed to be the same size. But some customers have noticed that the chocolate section at the top seems to be shrinking. Outraged shoppers took to social media to voice their frustration, with one Reddit user exclaiming, "The chocolate on top of a Fab lolly has shrunk! Scandalous!" Others chimed in, claiming that they too had noticed the discrepancy and that it was "disappointing" to devour the top bit in just a few seconds.
But fear not, Fab lolly lovers! Action is being taken to address this issue. An investigation has been launched by Froneri, the company responsible for manufacturing Nestlé's ice cream products and lollies in the UK. They have assured customers that they have not made any changes to the size of the Fab lolly and are working to resolve the issue with their technical team.
The Fab lolly has been a staple of British summers for 57 years, ever since it was first launched in 1967 by J. Lyons & Co. Back then, it cost just 6d each (the equivalent of about 3p today). The packaging and advertising featured Lady Penelope and her trusty driver, Parker, along with her iconic pink FAB1 Rolls-Royce saloon. Over the years, there have been various limited-edition versions of the lolly, including lemon, apple and blackcurrant, and tropical flavors. In 2018, a birthday cake version was released to celebrate the 50th anniversary, followed by a raspberry doughnut flavor in 2019.
Despite its connection to the popular TV show Thunderbirds, the brand quietly dropped its ties in the 1970s. But the Fab lolly has remained a beloved treat for generations, with its bright colors and delicious flavors.
Have you noticed a change in the size of your favorite Fab lolly? We want to hear from you! Share your thoughts in the comments below or email us with your story. Let's keep the conversation going and hold companies accountable for their products. Because when it comes to our favorite treats, size does matter.
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[Generative AI is experimental.]
