July 29th 2023.
It was a big day for Alicia. She was heading to her new boyfriend's flat for a party and was going to meet some of his friends, as well as his other girlfriend. She wasn't sure what to wear for the evening soiree, so she opted for a long-sleeved top and jeans. As other guests started to arrive, Alicia began to feel more and more nervous. One brought flowers, and another baked a cake; it was a surprisingly wholesome event for a liberal, open-minded set up.
But then, people started taking their clothes off. Alicia had known she was there for a sex party, but was still surprised at how naked everyone got. She recalls the experience being "eye-opening" and says it was like nothing she'd seen before. She was also clear that she didn't fancy women, but still enjoyed the judgement-free environment and it changed her appreciation for open relationships.
Alicia's experience is becoming increasingly common amongst millennials and Gen Z, who are eschewing the traditional dating scene in favour of a rapidly growing alternative way to meet people - sex parties. It's not a new concept; the sexual revolution of the 1960s saw the proliferation of alternative relationship structures and swinging, where couples exchange partners, become popular.
However, sex parties have evolved beyond just throwing keys into a bowl and decorating with pampas grass. Millennials and Gen Z are embracing it as a way to make sex soirees mainstream. Research has found that millennials and Gen Z are more accepting of alternative relationship dynamics - a 2020 YouGov study found 43% of millennials are likely to say their ideal relationship is non-monogamous.
This has seen apps which promote alternative relationship structures flourishing in more recent years, with Feeld being hailed as "single handedly firing up London's sex party scene". Ana Kirova, Feeld's CEO, explains that millennials represent their largest demographic as they are more open-minded than generations prior and are exploring the boundaries of societal expectation and reality.
Polly, who is in her early 30s, is a regular at sex parties. She has noticed a shift in attendees over the years, with more younger people going to just try it out. She says it's always a mix of people and that everyone is so chilled.
Killing Kittens, which is well-established in the sex party scene, has seen a huge increase in numbers. Senior Events and Education Manager, Kamila Rybankiewicz, reported a 400% increase in party attendance in the last two years. She believes that people want to explore and do so in a safe environment, which is why Killing Kittens has partnered with the WeAreX app to make sure everyone that attends their parties is approved and verified.
We're in the Roaring Twenties - people want to go out and try new things. Sex parties are no longer a secret and offer a judgement-free space to explore. For Alicia, it was an eye-opening experience, and for many millennials and Gen Z, it's becoming a way of life.
It was a big day for Alicia. As she headed to her new boyfriend’s flat for a party, she was about to meet some of his friends – as well as his other girlfriend. She wasn’t sure what to wear to the evening soiree, so she opted for a long-sleeved top and jeans, hoping to look effortlessly chic.
The other guests started to arrive, with one bringing flowers and another baking a cake. Alicia thought it was a strangely wholesome setting for such a liberal, open-minded event. But she was still taken aback when people started taking their clothes off.
Alicia had known she was there for a sex party, but she had never seen anything like it. There were people having sex in corners, threesomes in the middle of the living room. She was clear that she didn’t fancy women, but it was fun to dabble in an environment that was judgement-free. The whole event changed her appreciation for open relationships.
Sex parties are becoming increasingly popular amongst millennials and Gen Z, who are exploring beyond the traditional dating scene. The concept isn’t anything new, with the advent of the pill in the 1960s heralding the sexual revolution and leading to the proliferation of alternative relationship structures.
Millennials and Gen Z are taking sex parties to a whole new level. With apps like Feeld, they are making them mainstream and more accepted amongst their peers. Research has found that millennials and Gen Z are more accepting of alternative relationship dynamics, with 43% of millennials likely to say their ideal relationship is non-monogamous.
Polly, who is in her early 30s and a regular at sex parties, has certainly noticed this shift in attendees. When she first started going, she was definitely among the younger people in attendance. Now, however, she tends to go to parties mostly populated by people in their mid to late 20s.
At Killing Kittens, one of the most established sex parties, numbers have increased significantly in the last two years. They offer safety features such as vetting and verification of guests, as well as an exhaustive list of rules of conduct and decorum.
The sheer sexiness of the event is what makes them so appealing. It’s like going to a cocktail party where anything goes. Everyone is very tactile and up for anything, and it’s nice not to feel inhibited by societal norms.
We’re in the Roaring Twenties and people want to go out and try new things. Millennials and Gen Z are more open-minded than generations before, and they are exploring the boundaries of societal expectation and reality. It’s no wonder sex parties are becoming more popular than ever.
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