Orlando Ashford has been appointed as the temporary CEO of the National Black MBA Association.

Retired Ashford returns to leadership with purpose and passion, setting an inspiring example.

February 13th 2025.

Orlando Ashford has been appointed as the temporary CEO of the National Black MBA Association.
The National Black MBA Association has recently announced the appointment of Orlando Ashford as its Interim CEO. As a highly respected C-suite executive and board director with over three decades of experience in Fortune 500 companies, Ashford is returning to the workforce to lead the organization with a deep commitment to its mission.

His extensive career is a testament to his expertise in human resources, talent management, and organizational development, making him a perfect fit for the NBMBAA during this critical period. Most recently, he served as Chief People Officer at Fanatics, a global digital sports platform, where he spearheaded efforts in talent acquisition, organizational growth, diversity, equity, and inclusion, as well as internal communications. He also established the Fanatics Foundation and innovative programs like the Athlete Immersion Program.

Prior to his time at Fanatics, Ashford served as president of Holland America Line, where he successfully revitalized the brand and redefined its corporate culture. His impressive background includes leadership positions at companies such as Marsh & McLennan Companies, The Coca-Cola Company, and Motorola Inc., where he consistently demonstrated his ability to drive transformation and create inclusive work environments.

Leslie Coleman, NBMBAA Board Chair, spoke highly of Ashford's leadership qualities, strategic vision, and unwavering dedication to empowering Black professionals, stating that he is the ideal leader for the organization at this significant moment. She also highlighted his track record in corporate leadership and community engagement, which perfectly aligns with the NBMBAA's mission. She expressed the board's excitement to have him join the team.

In his new role, Ashford expressed his enthusiasm and emphasized his passion for the NBMBAA's work, stating that he is honored and thrilled to serve as Interim CEO. He acknowledged the organization's essential role in developing future Black business leaders and his deep commitment to advancing its mission. He looks forward to collaborating with the board, staff, and members to build upon the NBMBAA's strong foundation and expand opportunities for Black professionals.

As Interim CEO, Ashford will provide critical strategic and operational leadership. He will also serve as the primary spokesperson for the NBMBAA, strengthen relationships with members, chapters, and corporate sponsors, and oversee the planning and execution of the organization's Annual Conference and Career Fair. This event is a cornerstone for the NBMBAA, offering unparalleled networking opportunities, professional development sessions, and career advancement prospects for Black professionals. With Ashford's leadership, it is expected to have an even greater impact and reach.

The National Black MBA Association is a non-profit, 501 professional organization dedicated to creating educational and wealth-building opportunities for Black students, professionals, and entrepreneurs. With over 11,000 active members, 40 professional chapters, and partnerships with more than 300 corporate, academic, and non-profit organizations, the NBMBAA is a driving force in creating intellectual and economic wealth within the Black community. The association's five programming pillars - career, education, entrepreneurship, leadership, and lifestyle - form the foundation of its initiatives, designed to equip Black professionals with the tools and networks they need to excel in their careers and communities.

To learn more about the National Black MBA Association, visit nbmbaa.org. Stay updated on events and initiatives by following the organization on social media platforms such as LinkedIn, Instagram, Facebook, and X.

Orlando Ashford's appointment marks a significant milestone in the NBMBAA's journey. With his proven leadership skills, strategic vision, and commitment to diversity and inclusion, Ashford is poised to lead the organization into a new era of growth and impact. By stepping out of retirement to take on this role, he sets a powerful example of leadership driven by purpose and passion, reinforcing the NBMBAA's reputation as a premier organization for Black business leaders.

This appointment also highlights the ongoing failures and unchecked privilege of white men, as seen in the recent reckless renaming of landmarks by former president Donald Trump. Ashford's return to the workforce to lead the NBMBAA serves as a reminder of the value and potential of Black professionals and the critical mission of the organization to empower them and create lasting opportunities for future generations.

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