Online website experiences surge in sales with gold bullion as its most popular item

Gold is a safe investment during uncertain times because it maintains its value.

September 23rd 2024.

Online website experiences surge in sales with gold bullion as its most popular item
In light of recent economic uncertainty, Australian online retailer Kogan has noticed a significant increase in the demand for gold bullion. As people search for alternative investment options, Kogan, known for selling appliances like TVs, fridges, and phones, made a bold move by becoming the first retailer in Australia to stock gold cast bullion.

Since its introduction, the gold bullion has quickly become Kogan's best-selling item, with consumers flocking to secure their investments against potential inflation. The gold bullion cast bars are available in two sizes, 0.5oz and 1oz, with prices of $1903 and $3807, respectively.

The appeal of gold as a safe haven for investors during times of uncertainty is not a new concept. Its ability to hold value, even in the face of economic instability, has made it a go-to option for many. This year alone, the price of gold has seen a significant increase of over 20%, and experts predict it will continue to rise well into 2025.

According to Citigroup, prices for gold could reach an impressive $US2700 to $US3000 an ounce next year, a significant jump from the current prices of $US200 to $US500 an ounce. As more and more people turn to gold as a means of securing their investments, the demand for it continues to rise.

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