September 10th 2024.
Fans were extremely disappointed when they finally made it through the Ticketmaster queue, only to discover that the ticket prices had significantly increased. The consumer group Which? is now urging the band Oasis and Ticketmaster to do right by their fans and provide refunds for those who were affected by the inflated ticket prices.
The sudden surge in ticket prices for the Liam and Noel Gallagher reunion tour came as a shock to many fans. Ticketmaster's dynamic pricing model, which adjusts prices based on demand, caused the standard ticket prices to more than double. This left many fans feeling frustrated and angry, especially after being told that tickets would cost £148, only to discover that the only available option was £355 tickets.
Outraged fans took to social media to express their frustration, and even the government and UK's competition watchdog promised to investigate the issue. In response, Which? asked Oasis fans to share screenshots of their ticket-buying process to see if they were warned about the potential price increases. However, none of the screenshots showed any warning from Ticketmaster about the use of dynamic pricing.
It was also revealed that Noel and Liam Gallagher had no involvement in the decision to use dynamic pricing. This only added to the fans' anger towards the sudden increase in ticket prices. Which? also found evidence that fans were shown one price for tickets, only to have it change to a much higher price at the last minute.
Under consumer protection laws, traders are not allowed to mislead consumers with how prices are presented or leave out important pricing information. However, many fans were not informed about the price increases until after they had already tried to purchase cheaper tickets. While Ticketmaster did mention dynamic pricing in their terms and conditions, it was not specifically stated that it would be used for Oasis tickets.
In response to the investigation by the Competition and Markets Authority, Ticketmaster stated that they do not set concert prices and that it is up to the event organizer to determine the prices based on market value. Oasis also clarified that they had no involvement in the decision to use dynamic pricing. Which? will be sharing their findings with the CMA.
Meanwhile, Oasis has extended their tour to include two more London shows, which were announced in a private invite-only ballot. Which? consumer law expert Lisa Webb stated that it was unfair for fans who woke up early and battled through the queues to suddenly be faced with ticket prices that had more than doubled. She believes that Ticketmaster's use of dynamic pricing for Oasis tickets may have breached consumer law and that fans should be refunded for the overpriced tickets.
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