November 14th 2023.
If you're looking to get Invisalign aligner treatment and you're in North Carolina, Dr. Jason Gladwell of Gladwell Orthodontics may have a unique offer for you. His controversial 'Grins and Glocks' promotion gives potential customers a free Glock 19 handgun when they get Invisalign treatment in his office. In addition, they can receive a paid membership at the Youngsville Gun Club & Range.
"Anytime you talk about firearms, it can be a polarizing subject," said Gladwell. "Instead of them paying for it, I'm paying for it."
However, this isn't sitting well with some locals. Jennifer Copeland, the executive director of the NC Council of Churches said, "It's mind-blowing to me that an organization that I think of as trying to provide health care to the people in the community is partnering their health care with gun death."
The company that makes the Invisalign product, Align Technology, was quick to distance themselves from the promotion, saying in a statement, "Invisalign-trained doctors are independent practices and Align was not involved in the development or approval of this promotion by the dental practice, and only learned of it after the fact. For more than 25 years, Align has been helping doctors transform smiles and change lives through healthy, beautiful smiles using Invisalign aligners, and this promotion does not reflect our brand purpose."
Thankfully, Ron Shook, an attorney on the matter, has stated that the promotion is perfectly legal. However, it is important to make sure that the patient receiving the oral care can legally own a gun. To do that, the patients will need to visit the gun club and go through a background check and be 21 years or older.
Kurt Lieberman, the gun club's owner, also recommends that the recipients of the free gun take a training class, but it won't be required.
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