February 28th 2023.
Nordstrom and The Folklore Group are collaborating to bring the best of global fashion to their customers.
The Folklore Connect, a pioneering e-commerce tool, will give Nordstrom the capacity to recognize and interact with retail and lifestyle brands created by Black, Latinx, Asian, and other people of color, as well as brands from emerging markets. Nordstrom has also welcomed its brand partners to join The Folklore Connect for increased exposure to others in the business.
Brian Roberts, Vice President of Brand Programs at Nordstrom, commented, “Nordstrom has a long history of offering our customers a wide selection of new and up-and-coming brands. Our customers expect us to provide them with exciting and high-quality products from a variety of brands.
We are delighted to join forces with The Folklore Group to assist in our objective to create a more equitable marketplace and eliminate obstacles for diverse vendors.”
The Folklore Group was established in 2018 as the front-runner in helping diverse brands in emerging markets.
In 2022, they launched The Folklore Connect, a software that enables sustainable and diverse brands to manage and expand their wholesale businesses, and retailers to discover and purchase brands that have traditionally been restricted from connecting with global retailers. The Connect platform currently features over 100 brands, including Ashya, Nalebe, and Vavvoune.
Nordstrom and The Folklore Group are teaming up to bring the best of international fashion to Nordstrom customers. By utilizing The Folklore Connect platform, a groundbreaking e-commerce tool, Nordstrom can now identify and connect with wholesale fashion and lifestyle companies founded by Black, Latinx, Asian, and other minority groups, as well as brands located in emerging markets. Furthermore, Nordstrom has invited their brand partners to join The Folklore Connect in order to expand visibility with those in the industry.
Nordstrom, a major retailer, is collaborating with The Folklore Group as part of their pledge to create a more equitable marketplace and reduce obstacles for diverse suppliers. Brian Roberts, Vice President of Brand Programs at Nordstrom, stated “Nordstrom has a long history of curating new and emerging brands to offer an ever evolving and relevant product assortment for our customers. We are grateful for our partnership with The Folklore Group, which provides us with additional resources to discover and connect with new-to-Nordstrom brands in support of our ambitions to address marketplace equity.”
The Folklore Group was founded in 2018 to give diverse and sustainable brands the opportunity to manage and expand their wholesale businesses. In 2022, they launched The Folklore Connect, a marketplace with the aim of connecting marginalized brands from all over the world with global retailers. Currently, the Connect platform has more than 100 brands, including Ashya, Nalebe, and Vavvoune.
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