December 6th 2024.
People from all around the world have been flocking to try the highly talked about jacket potato. This simple yet convenient meal has been a staple for school lunches and midweek dinners for quite some time. However, it never really had the reputation of being an exciting dish - until now.
The game-changing Spud Brothers, two local lads from Preston, have taken the food scene by storm with their delicious hot potatoes served from their humble food truck. This food outlet has been a longstanding fixture at the city's Flag Market for over 70 years, but it wasn't until the brothers, Jake and Harley Nelson, took over their social media feeds that it gained immense popularity.
Their TikTok account alone has over three million followers and another half a million on Instagram, thanks to their mouthwatering spuds and unique toppings such as garlic butter, three-cheese blend, and their famous 'secret' tram sauce. This has earned them a dedicated fan base, not just locally, but from all around the world. People have been travelling to the small Lancashire city just to get their hands on these famous spuds, often waiting up to three hours in a queue for a taste.
Recently, the Spud Brothers have upgraded from their food truck to The Spud Bros Express - a brand new pop-up shop on Archer Street, located just a stone's throw away from Piccadilly Circus. This new location has been a hit among spud fans and food influencers, with long queues snaking around the corner and wait times of up to an hour. Visitors have described it as 'the greatest spud on earth' and 'the best potato I've ever had'.
The brothers have now brought their signature take on the humble potato to the heart of London's Soho, where they plan to stick around for the next few months. Their new location has already seen a surge of customers eager to try their famous spuds. One TikToker, @angelina.pj, who visited to 'see if it was worth the hype', revealed that she waited an hour and a half for the classic beans and cheese. According to her, the portion was generous and much better than the ones served in school.
Another satisfied customer, @itsjimmyofficial, described the classic cheese and beans with tuna, tram sauce, and fried onions as 'magnificent'. He added that the spud was cooked to perfection and the toppings had the perfect balance of taste and texture. However, those who plan to visit the Spud Bros Express in Soho should be prepared to pay a premium price. A large jacket potato with two toppings costs around £5 in Preston, but in London, it's priced at £5 for just the potato with butter. For additional toppings like cheese, beans, or coleslaw, customers have to pay an extra £2, and for tuna, chicken curry, or chilli con carne, it's an additional £4.
The steep prices have received mixed reactions from the locals. While some have defended the brothers, mentioning the high rent in London, others have criticized the prices, stating that it's too expensive. Despite the varying opinions on the prices, one thing is for sure - the Spud Bros Express has brought a whole new level of excitement to the humble jacket potato.
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