December 15th 2024.
Hailey Bieber has officially given her stamp of approval to a new footwear trend. In the beginning of 2024, Adidas Samba trainers were dominating the fashion scene, with everyone from social media influencers to celebrities spotted wearing them. But as with any trend, the Sambas eventually became oversaturated and the industry began searching for a new staple style.
Enter Nike Shox, the latest "anti-Samba It-trainer" that has been seen on the feet of fashion icons like Charli XCX, Hailey Bieber, Bella Hadid, and Dua Lipa. Vogue has even declared them as the must-have shoe among "all the cool girls." With their unique design featuring flexible columns and moderator plates, these shoes offer a slightly raised heel that is designed to absorb impact and deflect force, making them not only stylish but also functional.
The Nike Shox also feature a moulded plastic cage overlay and the iconic swoosh logo, adding to their futuristic aesthetic. They come in a variety of bold colorways, with the Sunrise gradient and all-black Shox TL with metallic hematite being popular choices. These shoes have become a cult favorite among sneakerheads and Y2K enthusiasts alike.
During Spring/Summer 2024 Fashion Week, the Shox were a hit among attendees, with the "wonderfully weird" MR4 mule, created in collaboration with British-Jamaican designer Martine Rose, being a highly coveted item that can fetch upwards of £1,000 on resale platforms. However, despite the hype surrounding these shoes, not everyone is convinced. Many shoppers are not fans of the Shox, with some even calling them "ugly."
Interestingly, the Shox have actually been around since 2000, originally targeted towards runners. But when the TL version was released in 2003, they faced backlash for their controversial design. On social media, some have shared their childhood memories of being made fun of for wearing Shox, while others simply find them unappealing. However, this divide in opinion may actually work in the Shox's favor, as it could prevent them from becoming oversaturated and losing their appeal like the Sambas did.
In the end, fashion is subjective and not everyone will love the same trends. But for those who do, the Nike Shox offer a unique and eye-catching option for footwear. Do you have a story to share about your experience with the Shox trend? We would love to hear from you, so please reach out by emailing us.
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