New Glastonbury artist struggles with fame and experiences identity crisis.

She has been openly expressing her unfiltered thoughts.

June 21st 2024.

New Glastonbury artist struggles with fame and experiences identity crisis.
Bella Latham, known by her stage name Baby Queen, is quickly making a name for herself in the music industry with her raw and honest songs. If you haven't heard of her yet, don't worry, because her star is on the rise. In fact, she's set to take the stage at the iconic Glastonbury festival in 2024, solidifying her status as a force to be reckoned with.

At just 26 years old, Baby Queen has already achieved great success, with her debut album "Quarter Life Crisis" reaching number five on the UK charts and her music being featured on the hit Netflix show "Heartstopper". However, with fame comes its own challenges, and Bella admits to experiencing a "massive identity crisis" as she balances her bold stage persona with her quiet and introspective nature offstage.

"It didn't feel like my name matched the music," Bella shares. "I am such a performer when I go on stage, but in my personal life, I am actually quite reserved and don't speak much." She explains that she is constantly trying to bridge the gap between her true self and her stage persona, and hopes that her fans will get to know the real Bella through her music.

Bella's journey as Baby Queen began in 2019, and she has since become best known for her music being featured on the popular show "Heartstopper". Her connection to the LGBTQ+ community has only deepened as she has been embraced as a rising gay icon, something she is incredibly grateful for. "It's never really mattered where people have found my music," she says. "They have connected with Baby Queen and understood the character, the music, the messaging, and the honesty."

But Bella's success has not come without its challenges. She reflects on her journey into the industry, moving from South Africa to London at 19 years old with only 30 demo CDs in hand. She admits that these demos were "horrific" and only contained "two terrible" songs. Despite facing rejection from record labels, she persevered and has now opened for artists like Olivia Rodrigo on tour.

Despite the difficulties of the creative industry, Bella believes that passion and honesty are key. "The art and creation have to be the ultimate thing that you are getting your satisfaction from," she says. And now, with over 500k monthly listeners on Spotify, Bella is grateful for the unexpected success she has achieved. "It just feels like a gift from the heavens," she shares with a smile.

In addition to her music, Bella is using her platform to give back and inspire others. As part of Converse's Create Next series, she is inviting fans to collaborate with her in the music video for her song "Colours of You". She hopes to provide opportunities for aspiring creatives, as she knows how much of a difference one person can make in someone's life. "All it takes is for someone to come along and change the trajectory of their life," she says.

Bella is excited for what the future holds and is grateful for the unexpected journey that has led her to where she is today. She encourages others to stay true to themselves and to pursue their passions, no matter how tough the industry may be. And with her raw and honest lyrics, Baby Queen continues to connect with fans and make her mark in the music world.

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