New coffee shop Alicia's has opened at the historic A.G. Motel in Birmingham.

MLK and other leaders used the motel's "Room 30" to plan and strategize for the civil rights movement.

February 26th 2025.

New coffee shop Alicia's has opened at the historic A.G. Motel in Birmingham.
The A.G. Motel is thrilled to announce the opening of its new coffee shop on February 25th. As part of a larger effort to restore the National Historic Site, the coffee shop will be housed within the motel itself. This restoration project has been a collaborative effort between national organizations and the local city government.

Excitement was in the air as the National Park Service, the City of Birmingham, and the Historical Preservation Authority all came together for the grand opening. Commissioner Sheila Tyson, representing the city of Birmingham, spoke passionately about the significance of the coffee shop. She acknowledged that while some may see it as a small step, its presence holds a much deeper meaning for the community. Tyson believes that the coffee shop represents a new opportunity for generational wealth and economic growth.

Naimah Alicia Elmore, co-owner of Alicia's Coffee, had the honor of cutting the ribbon at the new establishment. She expressed her heartfelt gratitude to the community for their support in making this achievement possible. Her business partner, Rashad Harrell, also shared a few words, promising to continue their dedication to the venture.

Mayor Randall Woodfin was also present for the grand opening and spoke about the larger purpose behind the coffee shop. He assured Elmore and Harrell that the city would fully support their business. "We are delighted to have Alicia's Coffee as a part of this sacred space. Their mission goes beyond just serving coffee, it is about serving the community through acts of service. There is no better place to embody those words than here, in the space that once served as the headquarters for equality and justice in our city. To Naimah and Rashad, know that your city stands behind you," Woodfin said.

The A.G. Gaston Motel has a rich history, as it was once owned by A.G. Gaston, a Black millionaire. During the 1960s Civil Rights Movement, this space played a pivotal role, with Dr. Martin Luther King Jr. and other leaders using "Room 30" to plan and strategize. Birmingham City Council President Darrell O'Quinn reflected on the historical significance of the motel and emphasized the importance of remembering and embracing its legacy. He also spoke about the current challenges to civil liberties and the need to support local entrepreneurs and protect national monuments.

"In order for Birmingham to reach its full potential, we must not only focus on economic empowerment but also remain committed to preserving our history. The A.G. Gaston Motel is a reminder of the sacrifices made during the Civil Rights Movement and we must continue to honor and protect that legacy. Even in the face of ongoing challenges and difficult times, we will stand strong and persevere," O'Quinn stated.

This grand opening is just one example of the revitalization happening in cities like Birmingham and Atlanta, where historic sites are being restored and celebrated. The A.G. Motel's new coffee shop is not just a place to grab a cup of coffee, but a symbol of progress and a tribute to the past. It is a reminder of the resilience and strength of the community and the importance of supporting local businesses.

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