October 17th 2023.
A video of a female delivery partner riding a bike with a parcel box reportedly empty has surfaced online from the roads of Indore, Madhya Pradesh. It has been reported that the girl was hired by a delivery service for a marketing campaign. She was seen riding a bike with her open hair and short denim bottoms, while ignoring the safety aspect of wearing a helmet.
The idea behind the stunt was to attract the attention of potential customers and imprint the name of the delivery services in the minds of people. According to reports, the girl took a ride twice a day, once in the morning and the next in the evening, as she had the Zomato box on her back seat.
The clip has gone viral on social media, with netizens taking a dig at it and asking whether or not the MP Police took cognisance of her not wearing a helmet during the ride. Many users reacted to the creative idea of the marketing team and said, "Ab to log bhar bhar ke order karwayenge ki ladki ayegi."
The incident has raised a few eyebrows on social media, as the safety aspect of the rider was not taken into account. In the era of digital marketing, one should not forget the importance of safety as it is the most important aspect of our lives.
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