This Thursday from 1pm to 6pm, our portfolio company Zemanta is co-hosting a summit on native advertising here in NYC.
I've written and spoken a fair bit about native advertising so regular readers will likely be quite familiar with this topic. However, from what I am seeing out there, native advertising is really hitting its stride as social platforms and mobile consumption become the norm. If you are a marketer or an entrepreneur working in the advertising/marketing space, you should be paying attention to this trend.
I will be kicking off the event at 1pm with a brief talk and some Q&A.
If you want to go, here is a link to get a 50% discount on the event for readers of AVC.
This is Internet Week in NYC and I am making a number of public appearances in addition to this native advertising summit. Here's the whole shebang:
Last night – introducing the Gotham Gal at the MOUSE 15 Annivesary Event
This morning – Opening the CMSummit with John Battelle at 9:10am
Wednesday evening – March For Innovation (immigration) event at AppNexus with Brian O'Kelly
Thursday mid-day – The Native Advertising event
Thursday at 4:30pm – OpenCo Festival event with John Battelle and Dave Morgan at Simulmedia
It's a busy week but with a Vespa scooter and a mind full of things to say, it shouldn't be too hard. I hope to see you all around town this week.
