December 10th 2024.
M&C Saatchi Group SS+K, a global creative solutions company, has recently announced that Nadja Bellan-White will continue to serve as the CEO of their North America division. This prestigious position was bestowed upon her due to her impressive breadth of experience, making her the ideal candidate for the role. She has been leading the network's growth in the U.S. since January 2024 and has also been responsible for integrating the agency's various branches. Working with other regional leaders in the U.S., Bellan-White will strive to leverage the agency's unique talents to create custom teams that can effectively solve their clients' most crucial business challenges.
Zaid Al-Qassab, the Global CEO of M&C Saatchi Group, expressed his excitement about Bellan-White's continued leadership in the U.S. market. He stated that her appointment marks a significant evolution of their U.S. businesses and a strategic shift towards a region-specific model that has proven successful in other parts of the world. Al-Qassab also praised Bellan-White's extensive experience as an integrated agency leader, her blend of creative and commercial skills, and her unwavering dedication to their clients, making her the perfect fit for the role.
According to Adweek, Bellan-White's previous role was the global chief marketing officer at Vice Media Group for three years. However, her experience in the agency world dates back much further, with nine years at Ogilvy & Mather Worldwide, where she established strong relationships with high-profile clients such as the Bill and Melinda Gates Foundation, Coca-Cola, LG Electronics, Siemens, and Unilever, with a particular focus on Dove. Before joining M&C Saatchi Group, Bellan-White also served as an executive partner and WPP team leader.
In her new position, Bellan-White will oversee the M&C Saatchi Clear consultancy, which utilizes data and analytics to help brands unlock growth, as well as M&C Saatchi Sport and Entertainment, a full-service PR and influencer agency. She will also be responsible for Saatchi Performance, which specializes in performance marketing through mobile and digital channels, and the experience design agency M&C Saatchi MCD and Fluency, a branch of M&C Saatchi Group that provides insightful solutions to businesses.
In a statement, Bellan-White reflected on her past accomplishments and how she hopes to bring a fresh perspective to her new role as a leader within M&C Saatchi Group. She stated, "Throughout my career, I have led businesses to embrace new ways of working, break through in fast-changing cultural environments, and build teams that can adapt to real-time changes in the marketplace." As M&C Saatchi Group prepares to solidify its presence in the U.S., Bellan-White is eager to collaborate with the agency's U.S. leaders to harness the best talent from each branch and create innovative ways of working across disciplines to offer clients a full suite of tailored business solutions to meet their unique needs.
In related news, M&C Saatchi Group SS+K's CFO, Shirley Jones, was recently honored with the 2024 'Women in Retail' Award for her exceptional contributions to the retail industry. This recognition further showcases the company's commitment to fostering a diverse and inclusive workplace, led by talented individuals such as Nadja Bellan-White.
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