September 3rd 2024.
Fans of Molly-Mae Hague have been eagerly anticipating her next project, and it seems like they may have cracked the code. The 25-year-old has been working on this secret venture for years, and even though she's been keeping the details under wraps, some dedicated fans have been putting together the pieces and believe they know what it is.
Despite her recent split from Tommy Fury, Molly-Mae has been determined to move forward with the launch of her project. In a recent YouTube video, she shared that it has actually been a welcome distraction for her during this difficult time. She stated, "It's been bad timing with everything, but it's also been kind of a blessing because it's a huge distraction for me and it's something that I can put all my emotions into."
In the video, Molly-Mae also revealed that the big reveal will be happening on September 8, with fans being able to shop or interact with the project on September 21. She shared, "I've been non-stop working on it, almost every single day. My heart and soul has gone into this project."
As a successful brand owner of Filter, a fake tan brand, speculation has been running wild about what Molly-Mae's next project could be. Could it be a fashion brand? The internet detectives on TikTok seem to think so, and Molly-Mae herself approves of their investigative skills.
One TikToker, Girly Girl, discovered that there is a registered business called Maebe Ltd with the same address as Filter by Molly-Mae. When they clicked for more information, they found out that it will be selling clothing and accessories. They also found an Instagram account, Maebestore, with over 63k followers and a blue tick verification - and it only follows one person, Molly-Mae.
Another TikToker, Lifestyle Louella, did some digging of her own and found a Pinterest board titled "Fresh Maebe Inspo" which features clothing pictures. She also noticed that Molly-Mae hasn't been tagging the brands she's wearing in recent Instagram posts, something she usually does. Louella believes that the project will consist of high-quality capsule pieces.
During one of her TikTok live streams, Molly-Mae herself joined in and commended Louella's efforts in trying to figure out the mystery project. She wrote, "Enjoying the videos" and added, "Whatever it is...you're going on the PR list."
Fans have also decoded the brand name, with "Mae" being a reference to Molly-Mae's own name and "Be" possibly honoring her one-year-old daughter, Bambi Fury.
As a former creative director at PrettyLittleThing, Molly-Mae definitely has experience in the fashion industry. And with over 8 million Instagram followers, she has a strong audience to sell to. Many have even dubbed her the "Molly-Mae effect" because of her ability to sell out items simply by tagging them in her posts.
All will be revealed on September 8, and fans can't wait to see what Molly-Mae has been working on for so long.
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