Microsoft has plans to keep trying despite setbacks for Xbox Series X and Starfield.

The Beatles were right when they sang that money can't buy you love, and it certainly hasn't helped Microsoft in the gaming industry. Despite spending billions of dollars on Xbox, there has been no improvement in its position. While I'm not anti-Xbox, I can't help but feel a little let down by Sony's lack of effort with the expensive PlayStation 5.

It's clear that nothing Microsoft is doing is working, and they've made it clear that they're not giving up on gaming. So, the question is, what comes next? I think it's become increasingly obvious that Microsoft will refocus on PC gaming and aim to take on Valve.

To recap, Microsoft's investments in Xbox have done nothing to help sales of the Xbox Series X/S. And despite being a long-awaited game, Starfield's release coincided with a drop in the Xbox's market share in the UK. Furthermore, Game Pass has failed to meet its targets for three consecutive years, despite its inclusion of popular titles such as Call of Duty.

It's not just Microsoft who are struggling, either. Sony's PlayStation Plus subscription service has also failed to meet their expectations. This could be because more casual gamers only buy a few games a year, so subscriptions don't really make a lot of sense for them.

So, with all their plans having come to nothing, what should Microsoft do now? I think it's obvious that they'll be investing more in PC gaming and mobile gaming, as well as ramping up the streaming options. Microsoft have already made major efforts to transition gaming away from Japan, and it looks like they'll be trying something similar with consoles.

My prediction is that Microsoft will try to create a rival to Steam or buy Valve. It's surprising that Valve is only worth $7.7 billion, which makes you wonder why Microsoft didn't go down this route earlier. I think this could be a good move for Microsoft, but whether it will be a good or bad thing for the rest of the industry remains to be seen.

It's clear that Microsoft have a plan for the future, and it looks like they're going to be focusing more on PC and mobile gaming. Whether this will be a success or not remains to be seen, but it's certainly an interesting development.

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