A Black mother and daughter team have made history by launching their own cosmetic products in over 600 stores across the country and establishing a new partnership with Amazon.

March 19th 2023.

A Black mother and daughter team have made history by launching their own cosmetic products in over 600 stores across the country and establishing a new partnership with Amazon.
Now, Danielle and Samiah are making history yet again as they have been accepted into Amazon’s Black Business Accelerator Program.

This program is dedicated to helping Black entrepreneurs build brand equity and sustainable growth. They will be receiving up to $50,000 in Amazon marketing services and be coached by Amazon’s team of experts.

When asked about the program, Samiah said “I’m so excited about the opportunity to learn from Amazon’s team of experts, and use the marketing services to help our brand grow. This is a huge milestone for us, and I’m so proud of my mom for taking the leap and applying for the program.”

Danielle is also excited about this new opportunity, stating “This is exactly the kind of opportunity we’ve been looking for. I’m confident this program will help us take our brand to the next level and continue to make history.”



Danielle and Samiah Pasha, the founders of The Beat House Cosmetics, have been making strides in the cosmetics world. They recently signed a major distribution deal with Citi Trends, wherein their products were featured in 600 stores nationwide, as well as on their website. And now, they have been accepted into Amazon’s Black Business Accelerator Program, which offers up to $50,000 in marketing services, as well as expert coaching.





Samiha, the 17-year-old President of the company, recently launched her own collection, “The Good Girl Collection.” When asked what inspired her to create it, she said it was for girls who focus on their education, self-care, being a good person, having fun, and looking good while doing so. She went on to say that her mother gave her the space to create, while helping her along the way.





Samiah is excited about the opportunity to learn from Amazon’s team of experts and use the marketing services to help their brand grow. Danielle is also looking forward to the program, as she believes it will help take their brand to the next level.



Danielle and Samiah Pasha, the mother-daughter duo behind The Beat House Cosmetics, have achieved multiple successes in the past three years. From signing a distribution deal with Citi Trends to have their products sold in 600 stores nationwide to now being accepted into Amazon’s Black Business Accelerator program, they are continuing to make history.

The journey began in 2020 when Samiah was just 14 years old and the two decided to launch their company. Samiah is now 17 years old and is serving as the President of the company with her mom fulfilling the role of CEO.

The Beat House Cosmetics has released various popular products, from the Knock Out Palette to the 2020 Palette. They also secured a partnership with Citi Trends, Inc. for The Knockout Palette and the newly released Legacy Palette.

To further the growth of the company, Samiah has recently introduced her own line of products, “The Good Girl Collection.” When asked about the inspiration for the collection, Samiah said, “I wanted to create something for all the girls who are focused on their education, self-care, being a good person, having fun and looking good while doing so. I told my mom it was my turn and I'm so glad she trusted my vision. She gave me the space to create while helping me along the way.”


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