October 25th 2024.
The team at Metro took on an incredible challenge - a 58K hike along the rugged Jurassic Coast. It was no easy feat, but they were determined to make a difference in the lives of young cancer patients and their families. The journey was not just about the physical challenge, but also about raising awareness and funds for a cause close to their hearts.
One of the main inspirations behind this campaign was 17-year-old Ruby-Jo Sneed, who bravely shared her story in an interview with Metro back in January. She spoke about her battle with cancer and the impact it had on her life. "No child should have to know what the word 'cancer' means," she said, reflecting on the journey she didn't ask for. Despite the difficult circumstances, Ruby-Jo showed incredible strength and resilience, something she didn't think she had until she had no other choice.
It was important for Ruby-Jo and others like her to speak out and receive the support they deserve. That's why Metro chose Young Lives vs Cancer as their charity partner for 2024. This organization provides crucial support to families from the moment a cancer diagnosis is given, including financial grants to help with expenses that can become overwhelming during this difficult time.
One mother, whose son Hugo Sarll battled cancer, shared how the financial burden added to their family's anxiety. Another survivor, Ruby-Jo, managed to juggle her Year 11 prom and GCSE exams while fighting skin cancer and a brain tumour. These are just a few of the stories that Metro highlighted through their hard-hitting articles and personal accounts, shedding light on the harsh reality faced by young cancer patients.
But it wasn't just about raising awareness, Metro also called on their readers, staff, and supporters of the charity to join them on a 58km trek across the Jurassic Coast in Dorset. Despite facing an unexpected storm and battling through "rivers of mud," the team persevered and managed to raise an incredible £26,317 for Young Lives vs Cancer. This amount could provide financial grants to 263 families, helping to alleviate some of the financial burdens they face during their cancer journey.
Rachel Kirby-Rider, the chief executive of Young Lives vs Cancer, expressed her gratitude to Metro and everyone who took part in the trek. She emphasized the importance of supporters in allowing the charity to continue their vital work. Metro's Deputy Editor, Claire Wilson, also spoke about the impact of the campaign and how the money raised will make a real difference in the lives of families dealing with a cancer diagnosis.
While the 2024 Lifeline campaign may be coming to an end, plans are already in the works for next year's campaign. Metro has also supported other important causes, such as suicide prevention charity PAPYRUS and anti-poverty charity The Hygiene Bank, raising over £120,000 throughout their Lifeline campaigns.
The team at Metro is proud to have been a part of these campaigns and to have shared the inspiring stories of those who have faced adversity with courage and determination. They are already looking forward to the next challenge and partnership with a new charity.
If you have a story to share, Metro would love to hear from you. And in the comments below, share your views on this impactful campaign. Together, we can make a difference in the lives of those facing difficult journeys.
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