Meta will use AI to create celebrity-inspired chatbots that can be used on its platform.

Celebrities portray characters based on aspects of their own personalities, not themselves.

October 4th 2023.

Meta will use AI to create celebrity-inspired chatbots that can be used on its platform.
Meta and Microsoft have formed a remarkable partnership that will allow the creation of search functions for Meta's AI chatbots that mimic celebrities like Snoop Dogg, Tom Brady, and Chris Paul. This news was announced at the Meta Connect 2023 conference by Meta CEO Mark Zuckerberg, who expressed his desire for his chatbots to possess personality.

At the conference, Zuckerberg stated that the chatbots would not only answer queries, but also entertain and connect users. He even teased that audio functions could be arriving in 2024. On October 4th, the celebrity AI chatbots will launch in beta on Facebook, Instagram, and WhatsApp, with more celebrities such as Bear Grylls, Josh Richards, and Chloe Kim to be added soon.

Meta has made Llama 2 model open source, however, it does come with licensing restrictions that prevent it from being a truly open-source platform. It is still free to use, and has spread throughout the tech industry quickly. This model is similar to Chat GPT's, but it has attracted controversy for its training dataset that was created from public posts on Facebook and Instagram, without the authors' consent. This led to a lawsuit on September 10th filed by a group of writers, claiming copyright infringement.

Meta is no stranger to controversy. Back in 2022, the company released BlenderBot3, which quickly began mimicking false claims and anti-Semitic conspiracy theories. This was due to the chatbot being fed such talking points directly from users, which it repeated in conversations with reporters. Fortunately, the way Meta is currently training its chatbots largely eliminates direct contact with the public from its dataset, minimizing the chances of a repeat occurrence.

However, this does not erase the ethical questions surrounding artificial intelligence and the building of datasets. These questions are unlikely to disappear anytime soon, and Meta's recent partnership with Microsoft highlights the importance of ethical considerations.

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