June 14th 2023.
Maya Jama has addressed the reports of low viewing figures for the 2023 summer series of Love Island, celebrating the streams coming into ITVX. The new season of the ITV2 competition was off to a dramatic start, with Molly Marsh flitting between Mitchel Taylor and Zachariah Noble, and Ruchee Gurung grappling with being 'used' by Andre Furtado.
However, despite the rollercoaster journey the islanders have already been on only one week in, it was reported earlier this month that viewing figures had plunged to an all-new low. For the launch episode, it emerged that an average of 1.3million people tuned in to watch the programme, with a further 400,000 streaming it on ITVX. This marked just over half of last year's summer launch figures, with the 2022 premiere episode garnering an average of 2.4m.
Maya Jama was thrilled to hear the news that 3 million fans had tuned in to watch the series 10 launch across all devices, attracting the biggest TV audience of 16 to 24-year-olds on any commercial channel since the 2022 World Cup. On her Instagram Story, she wrote: "The papers were so quick to report viewers being low but the honeys were watching online on @itvxofficial." She added an emoji of nails being painted and finished off with: "This season is ELITE thank you very much."
ITVX responded to Maya's tweet saying the same thing by writing: "They always forget about us." The only episodes to have beaten the Love Island 2023 summer series launch viewing figures this year were two instalments of the winter series, and it has been reported that the new series of Love Island has been streamed almost 200m times in total.
Maya first joined Love Island earlier this year, taking over the reins of the hosting duties from former presenter Laura Whitmore. Having previously fronted the BBC Three series Glow Up, Maya was replaced on the make-up competition by model Leomie Anderson.
Love Island star Whitney Adebayo has proven one of the most entertaining castmembers of the 2023 summer series line-up, with viewers absolutely loving her reactions to two new bombshells entering the villa and the dramatic recoupling on Tuesday evening. Fans have been tweeting their admiration for the cast and the show in general, with one fan tweeting: "The producers did a thing when they cast Whitney! She's so funny," and another remarking: "Whitney is so dramatic."
Tonight, we will find out who will be getting the chop on the programme after Ella Thomas and Ruchee landed in the bottom two. Love Island returns tonight at 9pm on ITV2 and ITVX. Tune in to see who will be crowned the winner of Love Island 2023 and to get your dose of drama and entertainment!
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