February 6th 2024.
When it comes to running a successful business, entrepreneurs are always on the lookout for strategies, methods, and best practices that can give them an edge. And one strategy that has consistently proven to be effective is publishing a book. At my company, we not only teach authors how to publish a book, but we also show them how to take it a step further and leverage their "bestseller" status.
Now, you might be wondering, what exactly does "bestseller" mean? Well, simply put, it's a book that has sold more copies than others in a specific category within a certain time frame, typically through retail stores. This time frame could range from a few hours to a few years. Even if you have a top-quality book, it can easily get lost in the noise and fail to support your business growth if not leveraged correctly. However, achieving bestseller status can position you as a trusted source among your target audience and significantly boost your success.
So, why exactly is having a bestselling book so crucial for entrepreneurs? Let me break it down for you.
Firstly, it allows you to reposition your brand. As I mention in my book, "Think Like a Bookpreneur," publishing a book is one of the fastest ways to establish credibility as a thought leader or expert in your field. And having a bestseller adds even more weight to your expertise. It can be the difference between being an entrepreneur who has to seek out speaking opportunities and one who is sought after because of their bestselling book. This status sets you apart from your competition and signals to your audience that you are a voice to be reckoned with.
Secondly, you can leverage your accomplishment. When your audience recognizes you as a respected expert in your niche, it opens up a world of opportunities for you. A great example of this is Luvvie Ajayi, the New York Times bestselling author of "I'm Judging You: The Do-Better Manual." She used the success of her book to create a cable-TV comedy series, catapulting her into new arenas. And it's not just about making it onto the prestigious New York Times Bestseller List; other lists like those for Publisher's Weekly, USA Today, Barnes & Noble, and Amazon can also bring in significant opportunities. Take Colletta Orr, for instance, who leveraged her status as a bestselling author to become an Adjunct Professor in Biology at the University of the District of Columbia, just four months after her book's release.
And lastly, having a bestselling book can also allow you to increase your fees. As you become more visible and trustworthy in your field, demand for your services or products increases. This puts you in a strong position to ask for higher fees, further propelling your business success.
In today's saturated marketplaces, it can be challenging for entrepreneurs to stand out. But a well-written book with quality content, combined with a solid strategy for leveraging it, can open doors of possibility and help you thrive. So, if you're looking to take your business to the next level, consider publishing a book and striving for that coveted bestseller status. Trust me, the opportunities are endless.
This article was written by The BOSS Network Influencer, Tieshena Davis. If you're interested in learning more about how to leverage a bestselling book for your business, check out our recommended reading list for some valuable resources.
[This article has been trending online recently and has been generated with AI. Your feed is customized.]
[Generative AI is experimental.]
