November 28th 2024.
ITV's popular morning show, This Morning, is set to undergo some major changes next year. The show's editor, Martin Frizell, who has been with the network for over a decade, announced yesterday that he will be leaving in 2015 due to his family priorities changing. Martin, who has been married to former This Morning host Fiona Phillips since 2022, first joined ITV in 2014 as the editor for Loose Women before taking over at This Morning.
While his replacement has not yet been announced, there are reports that the show, now hosted by Ben Shephard and Cat Deeley, could be facing a shake-up in its presenting lineup. This comes after long-time hosts Phillip Schofield and Holly Willoughby left the show last year, leaving many to believe that this is truly the end of an era for daytime television. According to a source, there are some big changes in store for the show as they try to move on from the old guard and bring in fresh faces to revitalize the brand.
The source also mentioned that while Cat and Ben are both talented broadcasters, their chemistry has not been able to replicate that of Holly and Phillip's in their prime. However, they are hoping that with a few tweaks and additions to the lineup, the show can once again become a hit with viewers. The source also spoke about Martin, describing him as a talented and dedicated editor, but also mentioning that some of his staff were afraid of him due to his "mercurial and merciless" temperament when he was angry.
It is expected that the role of editor, which comes with a salary of £155,000, will be advertised externally, but the current Associate Editor, Vivek Sharma, is heavily favored to take on the coveted position. The publication reports that Vivek, who has previously produced Steph's Packed Lunch and Piers Morgan's Uncensored, is exactly what the show needs to engage a younger audience and bring a fresh perspective to the long-running series.
In his announcement about his resignation, Martin shared that he loved his team at ITV and will miss the thrill of live television, but the demands of the job were becoming too much for him to balance with his family commitments. He also expressed his pride in the show's impact, mentioning the numerous campaigns that have made a difference in people's lives over the years.
This Morning, which first aired in 1988, has a strong and loyal following, but has faced some challenges in the past year. The fallout from Phillip's admission of an affair and Holly's subsequent departure has caused a decline in ratings, and the show has also faced allegations of fostering a toxic environment. However, after an external review, it was cleared of these claims. This Morning airs weekdays at 10am on ITV1.
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