November 23rd 2023.
Macy's has recently announced that they will no longer be selling Sean "Diddy" Combs' fashion line, Sean John. According to a source that spoke to Radar Online, the decision to stop carrying the brand was already in place before news of Diddy's sexual assault lawsuit was released earlier this month.
The source informed the media outlet that Macy's corporate headquarters had been evaluating Sean Jean for some time and noticed that the brand wasn't selling as well as it had in the past. The source also said that the hip-hop businessman's products were being removed from the site and won't be available in stores anymore.
Macy's has been in business with Sean John since 1998 and had an exclusive agreement with the brand for over 10 years, until Diddy sold the brand to Global Brands Group in 2016. However, Diddy was still able to buy back the brand he started in 2021 with a winning bid of $7.551 million, beating out four other potential buyers.
The source concluded by saying that retail stores are always evaluating what's relevant to their customers and that Sean John is no longer a popular item. It looks like Macy's has officially stepped away from the brand after years of partnership.
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