Ludacris has launched a new sleepwear line called Karma's World Entertainment in collaboration with Firstline Brands.

Firstline Brands, the top supplier of textured hair accessories in the U.S., is furthering its mission to produce top-notch haircare and fashion items with the introduction of its Karma’s World© Satin Sleep Collection under its Camryn’s BFF® brand for girls and tweens.

The collection is the brand's first launch as part of an unparalleled licensing agreement with 9 Story Media Group and Karma’s World, the well-known animated Netflix series executive produced by Chris ‘Ludacris’ Bridges and based on his oldest daughter. Karma’s World features 10-year-old Karma Grant, an aspiring musician with tremendous skill and an even bigger heart.

The Karma’s World© Satin Sleep Collection by Camryn’s BFF® is an array of satin bonnets and pillowcases made with smooth, high-grade satin in three cheerful, vivacious, and harmonized prints that promote sweet dreams and emphasizes the series’ focus on topics such as self-expression, creativity, and identity.

“We quickly recognized how alike Karma’s World is to Firstline’s values for Camryn’s BFF. What I adore about this partnership is the chance to combine our proficiency in building upmarket haircare accessories and tools with Karma’s lovable and confident character. Positive, colorful, bold, and lovely like Karma, the range educates girls and tweens about healthy haircare habits that are seriously significant as they mature,” said Joni A. Odum, President and CEO of Firstline Brands.

“We're thrilled to collaborate with Firstline Brands to extend the Karma’s World universe. 9 Story Media Group’s main goal is to partner with brands that reflect the representation and all-inclusive storytelling embedded within the revolutionary series. Firstline’s new product offering of the Karma’s World Satin Sleep assortment of bonnets and pillowcases is truly pioneering, and we can’t wait for kids to

observe it,” said Kyra Halperin, Co-Vice President, 9 Story Brands.

Firstline Brands, the leading textured hair accessory provider in the U.S., continues its ambition to create high-caliber haircare and fashion items with the introduction of its Karma’s World© Satin Sleep Collection under its Camryn’s BFF® brand for girls and tweens.

This range is the brand’s first release as part of a revolutionary licensing agreement with 9 Story Media Group and Karma’s World, the popular animated Netflix series executive produced by Chris ‘Ludacris’ Bridges and based on his eldest daughter. Karma’s World follows 10-year-old Karma Grant, an aspiring musician with great ability and a larger-than-life heart.

The Karma’s World© Satin Sleep Collection by Camryn’s BFF® is a selection of satin bonnets and pillowcases made with gentle, premium satin in three vivid, vibrant, and harmonized prints that encourage sweet dreams and adheres to the series’ focus on subjects such as self-expression, imagination, and identity.

“We straight away perceived how similar Karma’s World is to Firstline’s values for Camryn’s BFF. What I love about this partnership is the chance to blend our proficiency in developing sophisticated haircare accessories and tools with Karma’s lovable and confident persona. Positive, bright, strong, and lovely like Karma, the assortment educates girls and tweens about healthy haircare practices which are extremely important as they mature,” said Joni A. Odum, President and CEO of Firstline Brands.

“We’re delighted to collaborate with Firstline Brands to extend the Karma’s World universe. 9 Story Media Group’s main objective is to join forces with brands that reflect the representation and inclusive storytelling embedded within the groundbreaking series. Firstline’s new product offering of the Karma’s World Satin Sleep collection of bonnets and pillowcases is truly creative, and we can’t wait for kids to

see it,” said Kyra Halperin, Co-Vice President, 9 Story Brands.

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