September 9th 2024.
Lidl, the beloved supermarket known for its delicious baked goods, has taken the fashion world by storm with its latest online pop-up. As we all know, their bakery section is a fan favorite, with their pretzels and Portuguese tarts being stand-out favorites. But recently, shoppers were pleasantly surprised by a different kind of bakery item: the viral Croissant Bag.
Designed by the absurdist designer Nikolas Bentel, the Croissant Bag retailed for £50 and sold out within minutes of its launch. Fans of Bentel's work were thrilled to get their hands on this dreamy, buttery leather creation at a fraction of its usual price, which typically goes for around £250. And now, for those who missed out the first time, there's good news - the Croissant Bag is making a comeback as Lidl launches its very own fashion week pop-up, Patisserie Lidl.
This limited-time pop-up, open for just two days on September 13 and 14, will be located at 55A Dean Street in London. So mark your calendars and get there early because it's first-come, first-served. The hype for this pop-up is already building, with fashionistas on social media expressing their excitement. One fan wrote, "I'd give my life for this, just say the word," while another declared, "NEED IT!!!" A third admirer even called it "the most beautiful creation" they've ever seen. Others who missed out on the first drop expressed their disappointment, saying, "I am so sad I missed out."
But the pop-up won't just be about fashion - Lidl is bringing a taste of their beloved bakery along to London Fashion Week as well. Patisserie Lidl will be serving up their flaky, buttery croissants that inspired the iconic handbag in the first place. And the best part? You can grab one for just 59p! And the cherry on top - all proceeds from the sale of these croissants will go to the NSPCC, so you can indulge guilt-free.
Whether you're planning to complete your LFW look with a Croissant Handbag or just want to enjoy a delicious Lidl croissant while soaking up the fashion buzz, this is one pop-up you do not want to miss. So head to Soho and be a part of the chic and trendy Patisserie Lidl. And who knows, you might even have a story to share about your experience. Get in touch by emailing us at email. We can't wait to hear from you!
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