August 17th 2024.
Nicole Scherzinger, Liam Payne, and Kelly Rowland are teaming up to create a new band. The trio of music icons, each with their own impressive careers, will be working together in a reality TV competition for Netflix. The show, called Building the Band, will follow the stars as they attempt to form a band from scratch, without ever seeing the contestants in person. It's like a mix between Love is Blind and The X Factor.
Liam, who rose to fame as a member of One Direction, will join forces with Pusscat Dolls' Nicole Scherzinger and Destiny's Child's Kelly Rowland as coaches for the next generation of talented musicians. They will also be joined by a series of guest judges, yet to be announced. Hosting the competition will be former Backstreet Boys member AJ McLean, adding another pop group sensation to the mix.
In this unique competition, contestants will be encouraged to find their bandmates based on charisma, compatibility, and talent, rather than physical appearance. With face-to-face encounters out of the equation, it will be interesting to see how the bands will hit it off when they finally meet for the first time.
Liam, in addition to being a coach, will also serve as one of the show's mentors. He will be joined by Nicole and Kelly, who will make guest appearances throughout the series. Executive producer Cat Lawson explains the concept, saying, "Building the Band is a brave and bold undertaking for all involved as we hand over power to the singers themselves to form their own band based on chemistry first. With looks out of the equation, can they create a deeper connection with their bandmates?"
The road to stardom won't be easy for the contestants, as they will face a series of unexpected challenges and perform for both the regular judges and guest stars. Filming is set to begin this summer, and more guest judges and challenges will be announced soon.
With a star-studded lineup that includes members from four iconic pop bands, the producers are surely hoping to find the next big group, like One Direction or the Pussycat Dolls. One Direction, famously formed by Simon Cowell in 2010, serves as a model for the show. Liam himself followed a similar trajectory, auditioning as a solo artist for The X Factor before being placed in a band with Harry Styles and the other members.
The other One Direction members, Zayn Malik, Niall Horan, and Louis Tomlinson, also auditioned as solo artists before being brought together by Simon Cowell. One Direction has been on hiatus since 2015, as the members focus on their own solo careers. In the meantime, Simon has been searching for the next big boy band through his show The Midas Touch, which will also air on Netflix. However, he has found the talent pool to be lacking, with fewer artists breaking through in today's music industry.
Despite this, Simon remains convinced that there is still a demand for a group like One Direction. He believes that if the band were to reunite, they would have the biggest ticket sale in history. But since that may not happen, he is determined to find the next generation of talented musicians.
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