October 26th 2023.
Lewis Hamilton, the Formula 1 champion, has recently debuted Almave, the world's first non-alcoholic blue agave spirit, with his business partner Iván Saldaña. On October 26th, the product was made available for purchase on their website.
Lewis made an announcement on Instagram, introducing Almave and expressing his excitement for the product. “It’s finally here. Welcome to @Almave, the world’s first and only non-alcoholic spirit created from real blue agave. Almave is for people like myself, who are always pushing the limits of whats possible, who enjoy the taste of tequila but are focused on balance, longevity, and living fully.”
The Almave Ámbar Distilled Non-Alcoholic Blue Agave Spirit is the flagship product, and customers can also enjoy the Almave Blanco Distilled Non-Alcoholic Blue Agave Spirit for mixed cocktails. According to Iván Saldaña, the production of the spirit does not compromise on taste or quality, staying true to the traditional tequila-making practices.
Lewis is confident that the classic taste of tequila is infused into the brand’s offerings. “There’s a huge appetite for quality alternatives for those times when people don’t want to drink alcohol but also don’t want to compromise on flavour, which is why it was important that our product includes agave to reflect the taste of conventional tequila. I think it tastes amazing, and what we have created is unlike anything else on the market, so I can’t wait to see what you all think.”
With Almave, Lewis Hamilton and Iván Saldaña have launched a new non-alcoholic spirit that hopes to lap industry competitors with its quality and taste. It looks like it may be the next big thing in the tequila market!
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