March 15th 2024.
Meghan Markle is making a comeback in the world of lifestyle influencing, and we couldn't be more excited. Ever since Prince Harry released his revealing book last year, we've been missing the dynamic duo. But now, we can breathe a sigh of relief as Meghan has launched her new brand, American Riviera Orchard. And guess what? It already has almost half a million followers on Instagram, just one day after its launch!
Although there's not much information available yet, it's believed that American Riviera Orchard will focus on lifestyle, similar to Meghan's previous blog, The Tig. And it seems like she might even start selling physical products through this brand, as there are trademark filings under its name. Now, you must be wondering, what exactly is American Riviera Orchard?
Well, it's Meghan's latest venture, and it was officially revealed through a grainy video, along with a website and Instagram account. The name is a nod to the luxurious Montecito, California, where Meghan and Prince Harry now reside with their two children, after stepping down as working royals in the UK. This area is often referred to as the "American Riviera," hence the name of Meghan's brand.
It's important to note that American Riviera Orchard is separate from the couple's Archewell brand, which encompasses all their philanthropic and business endeavors. While Archewell's tagline is "Show Up, Do Good," with a powerful message about the importance of community, American Riviera Orchard seems to be more focused on lifestyle and could possibly be Meghan's solo project. Rumor has it that it will also coincide with her upcoming cooking show on Netflix.
According to a source, "The brand is meant to coincide with the launch of a new cookery show. Meghan will be making, and selling, products such as jams. And at some point there will be a book and blog etc." The trademark filing also includes a variety of products, from cookbooks and cutlery to linens and tablecloths, as well as jams, jellies, and nut butters. In fact, the brand has even filed for international trademarks, covering items such as stationery, garden tools, lights, tote bags, pet collars, and homeware.
Now, let's talk about the brand's logo. You may have noticed a crest with the letters A and R intertwined in swirly script, which stands for American Riviera. Some have likened it to "dropped spaghetti" as it's quite difficult to decipher. The logo is also the profile image on the brand's Instagram account and the main image on the website. Interestingly, the lettering appears to be slightly raised, as if it were embroidered.
So, is American Riviera Orchard replacing The Tig? Well, it's been dubbed "The Tig 2.0" by many, as it seems to be a reboot of the lifestyle blog that Meghan ran before marrying into the royal family. She closed down the site in 2017, in preparation for her new role as a public figure in the UK. However, the style of American Riviera Orchard seems to be quite different from The Tig so far.
But, let's not jump to conclusions just yet. We don't have much information about the brand and its offerings, as everything is still pretty secretive. So far, it appears to be a lifestyle brand focused on cooking and interiors, as seen in the artsy video that was released to launch it. In the video, we catch a glimpse of Meghan stirring a cooking pot and a woman's hands arranging flowers. However, the website only gives the option to join a waitlist by entering your email address.
When Meghan closed down The Tig, she wrote, "After close to three beautiful years on this adventure with you, it's time to say goodbye to The Tig. What began as a passion project evolved into an amazing community of inspiration, support, fun, and frivolity. You've made my days brighter and filled this experience with so much joy. Keep finding those Tig moments of discovery, keep laughing and taking risks, and keep being 'the change you wish to see in the world'."
She ended her message by reminding her readers of their worth, saying, "Above all, don't ever forget your worth – as I've told you time and time again: you, my sweet friend, you are enough." With this new brand, we can't wait to see what amazing things Meghan has in store for us, and we're sure it will be nothing short of inspiring and empowering.
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