August 23rd 2023.
Puma and Rhude founder Rhuigi Villaseñor have recently shed light on another pillar of New York City’s culture: the barbers that uphold it. Their latest designs pay tribute to the innovative streetwear showcased in the shops seen around the city.
As revealed by Highsnobiety, this launch is part of Puma’s fifth phase in their ongoing collaboration with the fashion designer. The pieces created are directly inspired by the classic barbershop fits and aesthetic, from pin-striped sets and velour tops to mix and match for a unique look. Many of the pieces are adorned with a specially crafted crest symbolizing the collection.
Puma is also releasing shoes stemming from its traditional form with a basketball low top, the Clydes. The Puma Clyde is taken up a notch, creating premium styles in blue and white colorways, incorporating leather and suede into the footwear for a distinct look. Prices for the shoes start at $120, while the rest of the clothing ranges from $100 to $250 for the more premium options.
The creative director announced the newest drop on his social media page, urging cultural forces and fashion aficionados to participate in the throwback movement uplifting the hubs that first showed them love. Now, the pieces are available at Puma stores nationwide and online.
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