June 28th 2023.
KIT KAT has taken the opportunity to honor and celebrate Black musicians through their KIT KAT x Black Music program. This remarkable initiative has teamed up with six community-based nonprofits across the United States to support and empower the next generation through programs focused on youth development, leadership, and education through the power of music.
The program has paid tribute to the rich cultural heritage of Black music and tells the captivating stories of cities where it has flourished. The limited-edition packages designed by Black illustrators, blend music and art to create transformative opportunities for Black youth in New York, New Orleans, Washington, D.C., Detroit, Los Angeles, and Memphis.
KIT KAT has enlisted the talents of Black illustrators, including Shae Anthony and Mia Saine, to design limited-edition packages that capture the essence of cities at the heart of Black music. These visually stunning packages not only celebrate the cultural significance of each city but pay tribute to the artists and musicians who have shaped their music scenes.
The KIT KAT Black Music Month program has garnered praise from partner organizations and community leaders. Amber Hamilton, executive director of Memphis Music Initiative said, “Black music has shaped American culture, and music continues to be a connective thread within our community. For the second year, this June, we’re partnering with KIT KAT to celebrate Black Music Month by honoring the rich legacy of Black music and celebrating the transformative role music plays for youth in our city.”
KIT KAT will also present a six-episode mini-docuseries featuring rising artists in conversation with industry veterans. The series delves into the history and influence of Black music within their hometowns, providing a platform for artists to share their stories.
At the heart of the KIT KAT x Black Music program is the commitment to creating transformational opportunities for Black youth. Through collaborations with Memphis Music Initiative, We Are Culture Creators, Harmony Project, Trombone Shorty Foundation, Urban Word, and the DC Strings Workshop, KIT KAT is investing in the future of Black musicians and leaders.
In collaboration with KIT KAT’s Celebrate Black Music Month campaign, TV producer and content creator Steve Jones and Hollywood Confidential honored the remarkable career of Tyrese Gibson in television and film. This special event held on Saturday, June 25, 2023, served as a platform to celebrate Gibson’s outstanding contributions to the industry while highlighting the importance of Black music.
KIT KAT is committed to fostering diversity, equity, and inclusion. Through their initiative, they are honoring the profound contributions of Black artists and musicians throughout history, and providing a platform for the next generation of artists to share their stories. The KIT KAT x Black Music program is a remarkable way to create meaningful change and provide opportunities for Black youth to thrive.
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