August 4th 2023.
Kevin Durant is joining other prominent sports investors to pursue a diverse initiative by investing in the National Cycling League (NCL). Launched in 2022, the organization has become the first majority-women and minority-owned professional sports league. NCL's co-founders, Paris Wallace and David Mulugheta, wanted to revolutionize the sport of cycling and bring in a whole new audience by breaking down the knowledge barriers of the sport.
To make the sport more engaging to viewers and attendees, they adopted a scoreboard for the contests. AfroTech reported that Kevin Durant is among the investors, including former professional athletes, who are eager to join the cycling venture and expand the niche sport's audience.
Former NFL wide receiver Desmond Howard expressed his enthusiasm in a statement shared by the publication. “As a former professional athlete and an amateur cyclist, I am excited to be a co-owner in the league," he said. "NCL is creating opportunities for people who have never had the chance to own sports properties. I'm thrilled to be a part of the efforts to grow the interest and passion for cycling and make it more inclusive."
The NCL is a great way to diversify the sport, which has traditionally had a majority-white presence. As the exercise gains popularity among different groups, the league hopes to illustrate that Black people can indeed bike and compete professionally. As Wallace, president of the NCL, put it, “There are millions of Black and brown cyclists around the world. We plan to give them the chance to pursue a professional career in cycling and have something to be proud of.”
The addition of Kevin Durant and other prominent sports investors to the National Cycling League is an exciting development, as the organization continues to break down barriers and open up more opportunities for people of all backgrounds to get involved.
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