February 13th 2025.
According to Spotify, just a few days following his dynamic performance at Super Bowl LIX, Kendrick Lamar saw a whopping 175% increase in his streams. The popular streaming service shared this exciting news on their Instagram account, along with the details that 10 of Lamar's songs from his setlist experienced a significant rise in plays, some even reaching a 430% increase.
This boost in sales was not limited to just one album, as the Pulitzer Prize-winning artist's songs from multiple albums saw an increase. Many of these songs were from his latest project, GNX, including "Not Like Us" with a 430% increase, "Humble" with a 300% increase, and "All the Stars" with a 290% increase. Other songs, such as "Man at the Garden" and "DNA." also saw a 260% increase, while "Euphoria," "Squabble Up," "Peekaboo," "Luther," and "TV Off" saw increases ranging from 170% to 260%.
Lamar's special guest for the performance, SZA, also experienced a boost in sales with an 80% increase. This phenomenon, known as the "Halftime Effect," is a common occurrence for artists who perform in front of a massive audience of approximately 150 million people, both in the stadium and at home. However, Lamar's decision to perform songs from his newest album, released just three months prior to the Super Bowl, was a risky move.
As a rapper, Lamar took a gamble by entertaining and captivating the audience without relying on some of his most popular songs. While some viewed the performance as a powerful commentary on America's relationship with its Black citizens, others found it less entertaining. Regardless of opinions, Lamar successfully achieved his goal of bringing in a massive viewership for the event. According to Billboard, his performance, narrated by Samuel L. Jackson, was the most-watched in Super Bowl history, with 133.5 million viewers, surpassing Michael Jackson's 133.4 million viewers.
The appearance of R&B legend Usher Raymond as the headliner for the 2024 Super Bowl Halftime Show also made history and received a boost in sales. According to Spotify, his total streaming numbers saw a 550% increase, and he gained a 1,200% increase in monthly listeners on Apple Music.
In conclusion, Lamar's Super Bowl performance not only brought in record-breaking viewership numbers but also had a significant impact on his music sales. His daring decision to perform songs from his newest album paid off, and his thought-provoking performance left a lasting impression on viewers.
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