February 15th 2024.
Kai Cenat, the popular Twitch streamer, is taking his brand to new heights with an exciting partnership announcement. During a livestream on Thursday, Feb. 8, the 22-year-old YouTuber revealed that he has officially teamed up with Nike. This makes him the first streamer to collaborate with the renowned sports retailer. In a moment of pure joy, Kai shared, "I am thrilled to announce that we are now part of the Nike family. This has been a dream of mine for a long time."
He then showed off a pair of Nike sneakers that he plans to wear to the gym. In another video, the Harlem native can be seen calling his mom to share the exciting news. He started the conversation by asking her what her favorite sports brand is, and she responded with Nike. Clearly, this partnership is a perfect fit for Kai and his love for the brand.
The timing of this announcement is perfect, as it coincides with the upcoming NBA All-Star weekend. Kai will be playing in the NBA All-Star Celebrity Game for Team Shannon on Feb. 16. With Nike now on his team, it is highly likely that he will be sporting their brand during this high-profile event. He even teased that he has something big planned with Nike for one of his upcoming IRL streams.
Although Kai has faced some criticism, his streaming career is nothing to scoff at. In fact, he is currently the most-watched Twitch streamer with over seven million followers and a total of 115 million hours of watch time, according to Game Rant. He has also been recognized for his talent, winning "Streamer of the Year" at the 12th Streamy Awards and the 2023 Streamer Awards.
Kai's journey on Twitch began in 2021 when he started sharing his online gaming and reaction content. As his following grew, he started inviting celebrity guests to appear on his channel, including big names like Nicki Minaj, Drake, 21 Savage, Offset, and Lil Baby. He credits his Aunt Cathy for helping him start streaming by purchasing his equipment when his mother couldn't afford it. In a heartfelt YouTube video, Kai expressed his gratitude, saying, "Every time I came here, it was amazing. You're like a second mother to me and you've always supported me, from buying me a DS to getting me games and even taking me to Gamestop. It meant a lot."
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