May 8th 2024.
Jools TV has been gaining a lot of popularity lately, and it's not hard to see why. This channel, created in 2020 by Justin and Patrice Brim, is the perfect blend of education and entertainment for children, while also celebrating diversity and culture. With over 560,000 subscribers on YouTube and a growing audience, Jools TV has captured the hearts of kids everywhere with its fun and catchy trapery rhymes.
But Jools TV is more than just a channel. It's a passion project for the Brim family, who tragically lost their eldest son, JJ, at the young age of three. Seeking to create a fulfilling and inclusive platform for their second son, Jaxon, the Brims turned their pain into something beautiful by launching Jools TV in memory of JJ. And with the addition of two more sons, Jett and Jhy, the Brim family has truly made Jools TV a family affair.
In a recent interview with BLACK ENTERPRISE, Justin and Patrice shared their inspiration for starting Jools TV. "As first-time parents, we were searching for suitable content for our son on YouTube and noticed a lack of representation," they explained. "We found some channels that we allowed our son to watch, and as he watched, my husband and I would remix the songs in the background." It was this realization that sparked the idea for Jools TV - a channel that would not only entertain and educate children, but also promote diversity and inclusion.
Jools TV, which stands for "Js Of Our Lives," aims to address the need for diverse representation and engaging animation in children's programming. Through its unique blend of education and entertainment, or "edu-tainment," Jools TV hopes to empower the next generation in a way that is both captivating and suitable for kids of all ages. And in just four years, the channel has gained significant recognition, with over 500K subscribers on YouTube and over 100M total views.
But it's not just kids who love Jools TV - celebrities are also big fans. Cardi B has even declared it her son's "absolute favorite," and other notable supporters include Missy Elliott, Ciara and Russell Wilson, Michael B. Jordan, and NFL player Alexander Johnson. It's clear that Jools TV is filling a void in the world of children's entertainment and providing much-needed representation for kids of all backgrounds.
Apart from their YouTube channel, the Brim family has also expanded their reach into the world of literature with their book, "JJ's Affirmations." Released on March 11, the book is a self-empowerment story for kids that promotes self-acceptance, diversity, and individuality. "We were thrilled to release this book because it features our eldest son, JJ, as the main character," Justin and Patrice shared. "The book is a tribute to who he was when he was alive - an affirming, kind, and caring person towards his family and everyone he met."
But that's not all - the Brim family has big plans for the future of Jools TV. "Our goal is to expand our brand globally," they revealed. "We are increasing our content output and expanding our merchandise line, and we are excited to introduce a new channel to the brand." With their dedication and passion for creating diverse and engaging content for children, it's no surprise that Jools TV is quickly becoming a household name.
In a world where homeschooling is on the rise, Jools TV offers a unique and fun way for kids to learn and be entertained at the same time. And with their focus on diversity and inclusivity, the Brim family is making a positive impact on the next generation. As they continue to grow and expand, one thing is for sure - Jools TV is here to stay.
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