January 9th 2025.
In the exciting world of business, it's always interesting to see who will come out on top and make the best investments. In this case, it seems like fitness guru Joe Wicks has made quite the impression on Dragons' Den. He's joined the likes of Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies, and Steven Bartlett as a guest investor for the first time on BBC One's competition. It's a new side of Wicks that we're eager to see, as he's not known for being a serious investor. But he's passionate about helping small businesses and has already given some companies a boost on social media for free. So it's exciting to see what he can do when he actually puts his money where his mouth is.
Wicks' first experience on the show was an emotional one, as he was brought to tears by an entrepreneur who had a unique story behind his fitness business. Joseph Keegan, the founder of Body XCore, shared how the idea for his gym fitness equipment came to him in a dream. He had hit rock bottom and lost his parents and a close friend, but found solace in his training. It was his mom who handed him the idea in a dream and he was determined to make it a reality. Joseph even sold his own house and car to make it happen, showing just how much he believed in his product.
As Joseph shared his touching story, Wicks couldn't help but be moved. He praised Joseph for his bravery and determination, and even offered him a hug. In the end, Wicks was so impressed by the product that he offered the full £70,000 for 25% of the business. But he wasn't the only Dragon interested, as Peter, Touker, and Sara all wanted a piece of the pie as well. After some deliberation, Joseph agreed to take on three of the Dragons' offers, walking away with £35,000 from each of them for a total of 37.5% of his business.
This was a big moment for Wicks, as it was his first investment on the show. And it's clear that he's passionate about helping entrepreneurs like Joseph succeed. It's not just about the money for him, but about making a difference and fulfilling his purpose in life. His family may have some concerns about him investing in too many businesses, but Wicks is determined to make a positive impact and show his kids that if you want something in life, you have to give it your all.
Overall, it was a heartwarming and exciting start to Wicks' time on Dragons' Den. And we can't wait to see what other investments he'll make on the show. Who knows, maybe we'll even see a new side of the usually fun and silly Body Coach as he continues to make a name for himself in the business world. Make sure to tune in to BBC One on Thursdays at 8pm to catch all the action on Dragons' Den. And if you have a celebrity story, video, or pictures, don't hesitate to get in touch with the entertainment team at The Agency. They'd love to hear from you!
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