February 27th 2025.
Joe Freshgoods, a Chicago-based creative, is celebrating five years of collaboration with New Balance through his latest release, the 992 “Aged Well.” This special sneaker pays tribute to their partnership, which has allowed Joe to showcase his design talent and infectious passion.
The 992 “Aged Well” initially debuted on Joe Freshgoods' website and will now be available for purchase on February 28th through newbalance.com and select retailers, according to Sneaker News. It's a significant milestone for Joe, who almost had to close his beloved and highly acclaimed brand in the past.
In a documentary set to release in June 2025, Joe will share his success story, from starting as a local streetwear brand in Chicago to securing his partnership with New Balance in 2020 when he was struggling to sustain his business. "It explores how the partnership impacted global sneaker culture and the transparency behind the growth," Joe announced on Instagram. "To me, this is more than just sneakers, it's real life."
A trailer for the documentary gives a glimpse into Joe's journey, showcasing his humble approach to success and his influence on the Boston-based athletic apparel brand that has been around since 1906. Since joining forces with New Balance, Joe Robinson has seamlessly incorporated his unique designs, celebrating streetwear luxury and culture, into their collections and merging storytelling with contemporary fashion.
After five years and 20 successful sneaker releases, Joe Freshgoods' latest collaboration with New Balance is a testament to his creative journey with the brand. "Sometimes, I feel like I'm not supposed to be here. But then, I am, and I'm like, 'Oh sh*t, I'm good at what I do,'" Joe shares in the documentary.
The design of the 992 "Aged Well" is inspired by Joe's first collaboration with New Balance, the 2020 release of the New Balance 992 "No Emotions Are Emotions" (also known as "Anatomy Of A Heart"). It was an instant hit and was even celebrated during NBA All-Star Weekend, with resale prices now reaching up to $3,000.
While there may be various reasons for New Balance's resurgence, many credit Joe's first 992 release as the catalyst that revived the brand. The sneakers feature pink and red suede designs against an olive-green mesh base, accented with saddle brown leather on the tongue and back tab. The shoes also come with four sets of laces and a box adorned with unique details that reflect the "Aged Well" theme. Additionally, Joe Freshgoods has designed a "Championship Dreams" varsity leather jacket to commemorate his five years of success as a fashion designer.
"I wanted this jacket to capture the essence of the last five years - every project has been a milestone, another chapter closed, another dream realized," Joe explains in an Instagram post. "Over time, I've had the privilege of telling culturally important stories, and this jacket reflects that journey project by project."
In related news, hip-hop fashion icon A$AP Rocky has recently become Ray-Ban's first Creative Director.
[This article has been trending online recently and has been generated with AI. Your feed is customized.]
[Generative AI is experimental.]
