July 22nd 2023.
Jermaine Dupri is celebrating 30 years of So So Def, his iconic record label, in the most amazing way. The Grammy award-winning producer and songwriter recently took to Instagram to announce a SoSoDef Festival, which will take place on October 7-8, 2023 at Atlanta's Central Park. There's no official lineup yet, but fans of the label are expecting appearances from Xscape, Da Brat, Jagged Edge, Bow Wow, Anthony Hamilton, Bone Crusher, Youngbloodz, Dem Franchize Boyz, and J-Kwon, similar to the label's 20th anniversary tour.
Early bird tickets for the festival can be purchased at the official website for $125, while VIP tickets start at $250. The event will be held rain or shine, with doors opening daily at 12 p.m. ET.
Meanwhile, Dupri is set to compete against Sean "Diddy" Combs in a VERZUZ battle scheduled for September at New York City’s Madison Square Garden. While fans of both labels are excited to see the challenge, details about it remain to be seen.
In addition, Dupri was chosen as a 2023 inductee into the Black Music & Entertainment Hall of Fame, along with Magic Johnson, Queen Latifah, Lil Wayne, and Busta Rhymes. The honorees will receive a Crown Jewel of Excellence emblem that will be installed on Martin Luther King Jr. Drive in front of the Mercedes-Benz Stadium in downtown Atlanta. According to Catherine Brewton, one of the founding members of the Georgia Entertainment Caucus, “this year’s inductees embody Black excellence and individually have bodies of work that will remain impactful for generations to come.”
It's no doubt that Dupri is making a huge impact in the music industry. Fans can expect a wild ride when the SoSoDef Festival and VERZUZ battle come around.
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