October 11th 2023.
On Friday, October 6th, Jermaine Dupri, the legendary producer, rapper, and founder of So So Def Recordings, teamed up with MARTA to mark the 30th anniversary of his iconic record label in an unforgettable way. MARTA unveiled a custom-wrapped bus at Atlanta's 50th Hip-Hop celebration, parked at 65 Upper Alabama St SW. This bus, operating on route 89 – Old National Highway, takes passengers through College Park, Best Rd., Sullivan Rd., and Old National Hwy.
In an interview, Dupri shared his thoughts and feelings about this special moment. He expressed the deep personal connection this project holds for him, saying, “It’s an amazing moment in my life. It’s amazing to know that people who live in that neighborhood can get an opportunity to see this. It should be inspiring to the kids who live there. I feel like this is one of the most Atlanta things that I can do. This is something that belongs to the city.”
The unveiling of the bus celebrates the power of music and its ability to inspire generations. It acknowledges the contributions of So So Def Recordings to the hip-hop and R&B scenes over the past three decades, as well as the community that nurtured Dupri's talent. It is a unique blend of art, history, and transportation in the heart of Atlanta, allowing passengers to embark on a journey through musical legacy.
30 years after the founding of So So Def Recordings, Jermaine Dupri and MARTA have created a lasting tribute to Atlanta's rich cultural history. Through this project, Dupri has left a lasting mark that will continue to inspire generations to come.
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