December 28th 2024.
Jeremy Clarkson, the well-known former host of Top Gear, has recently revealed his latest business venture - an Advent calendar with a twist. But don't get too excited, because this calendar isn't for December. In fact, it's for January - a month that is usually associated with Dry January, a campaign where people give up alcohol for the entire month. But for those who aren't keen on a dry start to the year, Clarkson's calendar offers a boozy alternative with a different drink behind each door.
The calendar, called The Not Advent, Advent Calendar: Damp Edition, is a month-long celebration of drinks in response to Dry January. As the product's online description states, "Don't fancy a dry stint in January? Go for a drizzle instead with the damp edition of our Not Advent Advent Calendar." This calendar includes a range of drinks such as low-alcohol British lager, a light Breeze lager, and a bottle of premium vodka to celebrate when the month is over.
But that's not all - the calendar also includes two shot glasses hidden behind doors and has a total cost of £85. However, for those who prefer a completely dry January, Clarkson has also created a dry version of the calendar for the same price, which only includes the 0.3% lager and a special bottle of vodka on February 1st.
Despite the excitement surrounding the release of Clarkson's calendar, there have been some complaints from those who are unable to get their hands on it. With high demand, some have expressed frustration on social media about the calendar's limited availability, with comments like "UK deliveries only I presume?" and "When will we see it in the USA?".
This new venture comes at a time when Clarkson has faced some challenges at his pub, The Farmer's Dog, in Oxfordshire. Recently, he discovered that glasses from the pub were being sold on eBay, claiming they had been stolen. This is just one of the issues causing him to lose money, along with other incidents like having to hire a team of hazmat engineers to deal with an accident in one of the outside toilets and only managing to sell five out of 40 Christmas turkeys that had been ordered.
In his column for The Times, Clarkson expressed his frustration, stating "It's galling to see how much effort is required to make so little money on the farm. It's worse at the pub. The customers are coming. There's no problem there. But turning their visits into a profit is nigh-on impossible." Despite these setbacks, Clarkson remains determined to make his business ventures successful and is excited about the future of The Farmer's Dog, which he opened in August after purchasing the property for less than £1 million.
So, if you're a fan of Jeremy Clarkson and enjoy a good drink, his Not Advent, Advent Calendar may be just the thing for you. But beware, it's only available for a limited time and in limited quantities, so you may have to act fast to secure your own boozy January celebration.
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