February 13th 2024.
More than two decades ago, in the year 2003, a talented young rapper by the name of Shawn Corey Carter, or as we all know him, Jay-Z, joined forces with Reebok to launch a special edition of sneakers called the "S. Carter Collection." Fast forward to the present year of 2024, and those very same sneakers were spotted on the feet of Jay-Z himself at this year's Super Bowl, where the Kansas City Chiefs faced off against the San Francisco 49ers.
According to Footwear News, the billionaire rapper was seen sporting a pair of Reebok sneakers that were originally sold exclusively at Foot Locker stores when they first hit the market. These shoes, which were inspired by the iconic white Gucci sneakers from 1984, were a huge hit and sold out within hours, with a whopping 10,000 pairs being snatched up by eager fans.
Reports from Complex reveal that Jay-Z actually struck a deal with Reebok back in 2002, around the same time that his fellow rapper 50 Cent also signed on with the brand. This partnership proved to be incredibly successful for Reebok, as their footwear sales increased by 11% and their shares rose by 20%. However, after four years, the "Hard Knock Life" rapper decided to part ways with Reebok. Will we see a comeback of the "S. Carter Collection" in the future? Only time will tell, as Jay-Z always keeps us on our toes, but for now, there has been no official announcement.
Attending the Super Bowl alongside his wife, Beyoncé, and their daughters Blue Ivy and Rumi, Jay-Z made quite the fashion statement with his stylish Reebok sneakers. But he wasn't the only one making headlines that night, as Beyoncé also stole the show with the news of her upcoming project release on March 29th.
In a social media post, Queen Bey announced, "OK, they ready! Drop the new music," causing a frenzy among her fans. And to add to the excitement, she also dropped two new country-inspired songs, "Texas Hold 'Em" and "16 Carriages," which were co-written and co-produced by Tony! Toni! Toné!'s Raphael Saadiq.
With all this buzz surrounding the power couple, the world eagerly awaits the release of their latest projects, and luckily, the wait won't be too much longer. Plus, in other news, Reebok has recently signed a deal with LSU star Angel Reese, marking the brand's first NIL (Name, Image, Likeness) agreement. Looks like Reebok is still making big moves in the sneaker game.
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