April 10th 2024.
Jamie Foxx, a well-known actor, singer, comedian, and businessman, has recently joined forces with spirits incubator WES Brands to introduce their latest creation, BSB Whiskey. This flavorful spirit is a 70-proof whiskey that perfectly combines the boldness of cinnamon with the sweetness of brown sugar. The name BSB, which stands for Brown Sugar Blend, has been carefully chosen by Foxx, who is the brand's owner and creative director.
In a written statement, Foxx shared his excitement about this new venture, stating, "Life is precious, and I've always believed in living it to the fullest. As someone who appreciates a good whiskey, it has always been a dream of mine to own a brand that is not only enjoyable but also unique. With BSB, I am finally able to make that dream a reality." He goes on to explain that BSB is a reflection of his personal philosophy and is all about bringing people together to celebrate life and have a good time.
The 750ml bottle of BSB Whiskey will be available for purchase at $24.99 across the United States, and you can find more information about the brand on their website, BSBWhiskey.com. Additionally, you can stay updated on all things BSB by following them on their social media platforms, Facebook and Instagram.
To ensure the success of BSB Whiskey, WES Brands has hired Naeemah Leonard as their new Senior Brand Director of Whiskey. With over 15 years of experience in the wine and spirits industry, Leonard is a veteran in the field and has a proven track record of managing successful celebrity partnerships. Her expertise will be vital in supporting the company's focus on BSB Whiskey.
Last year, Foxx made headlines when he had a health scare that prevented him from hosting the sixth season of his popular Fox television game show, Beat Shazam. However, fans can now rejoice as the multi-talented celebrity entrepreneur will be returning for the show's seventh season, alongside his daughter Corinne. In a recent announcement, the network revealed that the show will premiere on Tuesday, May 28, at 8 p.m. ET/PT and will also be available for streaming on Hulu.
Allison Wallach, the president of unscripted entertainment at FOX Entertainment, expressed her excitement about having Foxx and his daughter back on the show, saying, "Jamie and Corinne are the heart and soul of Beat Shazam. Their dynamic as a father-daughter hosting team is like no other, and their presence adds a special touch to the show. We are thrilled to have them back for season seven."
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