August 17th 2023.
James Harden recently achieved a stunning feat - he sold 10,000 bottles of his signature wine, J-Harden, within 10 seconds of announcing that it could be purchased during a live stream. Even the NBA All-Star himself seemed surprised by this, doing a cartwheel to celebrate.
This event was especially meaningful for Harden, who had recently declared that he would never play for a team that Philadelphia 76ers president Daryl Morey is a part of. It was a great boost to the star athlete's morale, as it is speculated that Chinese consumers may have purchased his wine in response to the controversy surrounding Morey's pro-democracy Tweet in 2019.
At the time, Harden was a member of the Houston Rockets and they were in China for a preseason exhibition. Chinese officials suspended the NBA China Games and coverage of NBA games in China for the 2019-20 season due to Morey's comments. Even though Morey eventually apologized, the damage had already been done.
Recently retired Golden State Warriors player Andre Iguodala commented on Harden's remarks about Morey on a basketball podcast. He suggested that Harden may not have received any backlash for his comments because of the history between Morey and China.
This recent event is a positive reminder of Harden's influence and success, even in the face of difficult situations. It is also a testament to the power of the consumer and how they can use their purchasing power to make a statement. With this boost of self-confidence, we can only hope that Harden and the 76ers can come to a peaceful resolution.
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