June 10th 2024.
We had the pleasure of catching up with the talented British fashion designer, Jade Holland Cooper, as she prepares for her highly anticipated return to The Royal Highland Show this month. Known for her exquisite designs and love for the countryside, Jade's roots run deep in her passion for both fashion and rural life. Growing up as the daughter of a farmer and a fashion designer, she was exposed to a combination of styles that would later inspire her own unique creations.
Jade's journey into the fashion industry began while studying at the Royal Agricultural College. It was during this time that she noticed a gap in the market for stylish country clothing. Being someone who loves to wear fashionable yet practical clothes, she decided to take matters into her own hands. Selling 30 tweed mini-skirts from a modest two-meter stand at the Badminton Horse Trials in 2008, Jade soon realized the demand for her designs. She then made the bold decision to leave her studies and focus on building a brand that she would personally wear.
Today, Holland Cooper's collections draw inspiration from the rich traditions and classic styles found in British tailoring and country wear, while incorporating modern elements. As a strong advocate for British manufacturing and craftsmanship, Jade has been a loyal supporter of Scottish mills since the beginning of her fashion empire 15 years ago. In fact, Holland Cooper is now one of the largest buyers of Scottish tweed and wool in the UK, purchasing hundreds of thousands of meters each year.
Jade's commitment to Scottish mills has not gone unnoticed, as she has a strong following and a special place in her heart for Scotland. She has worked with the same mill since the very beginning and has seen remarkable growth in their partnership. "When I started out, I used to beg for a few meters," Jade recalls. "But now, we are one of the biggest buyers of UK wool, which is incredible." In light of this, it's no surprise that Jade is excited to bring Holland Cooper back to The Royal Highland Show this year, after a two-year hiatus. It's an opportunity for her to reconnect with her Scottish customers and showcase her brand's heritage, with its British-made garments and Scottish-woven wools.
Jade is looking forward to bringing a grand display to The Royal Highland Show, with a stand bigger than ever before. The Holland Cooper stand will feature 30 stylists, a picnic area, and a Champagne bar, making it a must-see attraction for show-goers. Since the brand's last appearance at The Highland Show in 2018, it has grown exponentially, now offering around 800 product options compared to a few hundred in the previous year. Jade is proud of this growth and is aiming for a turnover of £60 million this year, after reaching £40 million in the last financial year.
The Scottish market has played a significant role in Holland Cooper's success, with a growing number of loyal customers and stockists. Jade attributes this to the brand's ability to resonate with Scottish women. "The Highland Show is a well-known event in Scotland, a tradition that everyone looks forward to," she explains. And it's not hard to see why. With its classic, tailored, and timeless designs, Holland Cooper's collections offer a sense of understanding to Scottish customers. Moreover, the brand's unique blend of traditional fabrics such as tartan and tweed, with modern styles, adds to its appeal.
Jade is thrilled to be back at The Highland Show and is eager to see her Scottish customers once again. She invites everyone to visit the Holland Cooper stand at 4th Avenue, 27, for a truly unforgettable experience. And for those who can't make it to the show, you can subscribe to read the latest issue of Scottish Field and stay updated on all things fashion. With The Royal Highland Show just around the corner, it's an event not to be missed.
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