June 24th 2024.
Jackie Aina, the founder of FORVR Mood, has teamed up with Crown Royal to create a special limited-edition candle. The inspiration behind this collaboration is Crown Royal's new Blackberry blend, which has not only resulted in a delicious addition to their lineup, but also a generous donation to the Black Girl Ventures Foundation.
The candle, aptly named "Berry On Top," made its debut at the Crown Royal Blackberry Stand in Los Angeles in mid-June. This stand provided a platform for up-and-coming founders, thanks to the partnership between Crown Royal and Shelly Bell's Black Girl Ventures Foundation. Attendees not only had the opportunity to learn about Bell's organization, but also enjoy signature cocktails and check out Aina's new candle.
The exclusive scent of the candle features a blend of blackberry, whisky accord, and vanilla notes. "As someone who always strives to create things that my supporters will love, this collaboration with Crown Royal was a no-brainer for me," Aina shared. "Not only am I excited to partner with a brand that shares my values, but I'm also thrilled to see the hype around their new Blackberry Flavored Whisky and their support for a cause that is close to my heart."
In preparation for the LA lemonade stand pop-up with Crown Royal, Aina shared her excitement on social media, inviting fans to join her and experience this juicy collaboration in person. The event was a success, with attendees enjoying both the delicious drink and the limited-edition candle.
As a part of this partnership, Crown Royal has generously donated $50,000 to the Black Girl Ventures Foundation, with half of the amount going towards the BGV Pitch Program. FORVR Mood has also pledged their commitment to this organization on their website, showing their dedication to supporting causes that promote inter-generational wealth and a more equitable society.
The "Berry On Top" candle, priced at $42, is not just a fragrant accessory, but also a symbol of this partnership's mission to make a positive impact. The whisky itself, with 35% ABV, is available nationwide for a limited time at $26.99 for a 750mL bottle. Hadley Schafer, vice president of Crown Royal, expressed her enthusiasm for their new offering, calling it "one of our most flavorful yet!"
FORVR Mood, an award-winning luxury home and fine fragrance brand, was founded in 2020 by Aina and co-founder Denis Asamoah. This collaboration with Crown Royal is just one of the many ways they continue to innovate and create products that their supporters will love.
In addition to this partnership, Crown Royal has also been celebrating Black-owned businesses in Atlanta through their Generosity Hour Series. As a brand that values diversity and inclusivity, Crown Royal is committed to using their platform to uplift and support underrepresented communities.
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